Talon Mailing & Marketing

561 Acorn Street
Deer Park, NY 11729

(631) 667-5500


Welcome to the Talon Mailing & Marketing February 2012 Newsletter.

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U.S. Postal Service Launches '2nd Ounce Free'

High-volume commercial mailers spoke, and the Postal Service listened. Effective immediately, businesses mailing First-Class Mail automation, presort letters using "2nd Ounce Free" pricing can mail letters weighing up to 2 ounces at the 1-ounce postage rate.

First-Class Mail automation, presort letters are primarily generated by commercial mailers of bills and statements -- or transaction mail. 2nd Ounce Free pricing will provide these customers with greater value from their transaction mailings by letting them include an additional ounce that can be used for operational or marketing purposes at no additional cost.

"With 2nd Ounce Free, companies have greater flexibility to offset mailing center costs by including additional promotional offers with bills, invoices and statements," said Gary Reblin, vice president, Domestic Products. "2nd Ounce Free also provides business mailers with the option of using higher quality paper stock or larger envelopes to create greater impact."

Bills and statements delivered via First-Class Mail are opened more than 95 percent of the time and, on average, the receiver spends two to three minutes with each piece. "This makes transaction mail a highly effective medium for target marketing," said Reblin.

An integral part of the overall commitment from the Postal Service to add value to the mail, 2nd Ounce Free is not a limited time promotion, but a new price for First-Class Mail presort, automation letters. 2nd Ounce Free does not apply to single-piece letters mailed by consumers.

"No registration is required, no annual minimum thresholds apply, and no payment rebates are needed, since 2nd Ounce Free pricing is offered upfront," said Reblin.

2nd Ounce Free can be used to inform, educate and strengthen customer loyalty by providing additional information, such as announcements, disclosures and notifications. The extra ounce also can be used to conduct consumer research with surveys and reply cards.

By combining transaction mail with promotional mail, known in the industry as transpromo, companies can add more inserts and "onserts" -- totaling up to 2 ounces -- without incurring additional postage costs. (Onserts are advertisements or promotional offers usually printed at the bottom of bills or statements.)

"Transpromo is a highly targeted, measurable form of direct mail that helps companies increase revenue based on an 'opt-in' relationship," said Reblin. "Customers also can use the free second ounce to sell advertising space to other marketers, which has the potential to lower the costs of mailing bills and statements."

Transpromo is often combined with variable data printing (VDP), a form of on-demand printing that can be used to produce mail pieces that are personalized to an individual's specific data. "VDP allows marketers to customize the messages on each mail piece, resulting in more personal and more effective communication," said Reblin.

Download Talon's Free Postage Software With the Latest Rates

Designed and written by the Talon programming staff, this software is indispensable if you plan mailings, need to know the latest postal regulations, or require instant postage estimates.

To download a free copy, click on this link:

Click here to download your free copy.

Direct Mail Makes a Lasting Impression
By Philip Glass.

A direct mail campaign will always be effective as it leaves customers with something physical which they can look at later rather than an email or text message they can simply delete, according to one expert.

Tom Emmerson, of Premier Advantage Marketing, told Direct Marketing News that direct mail provides a much deeper emotional process than other marketing forms.

“Direct Mail is physical and tangible to the brain,” said Mr. Emmerson.

“It gives businesses something beyond the marketing clutter that can bombard a prospect with a lasting impression not available with email.”

He added that because of the way people read direct mail it seems more 'real' than other marketing communications.

A recent study by Epsilon highlighted that people like receiving direct mail messages as they feel they are bombarded by too many emails.

However, marketers need to be careful to employ good data management and carefully target their messages rather than just sending out hundreds of messages which will be ignored.

  Ticket Giveaway!   

Talon has great seats for you to win.

We are giving away a pair of tickets to see the New York Islanders!  To win, be the first telephone caller (please don’t hit reply or email). Voice mail messages count so it's fine to leave a voice mail.   Call Michael Borkan at 631-667-5500 x 11. 

  • Saturday February 18th, 7:00PM.  Islanders vs. the Carolina Hurricanes

Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know by email:  mb@talon-mailing.com

To learn more about our company, please visit our Web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 11.

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In this Issue:

U.S. Postal Service Launches '2nd Ounce Free'

Download Talon's Free Postage Software With the Latest Rates

Direct Mail Makes a Lasting Impression

Ticket Giveaway!

New Clients

Mike Borkan's Links - Web sites you probably haven't seen

View Samples of Our Work

Newsletter Archives

Direct Mail Humor!

New Clients:

Talon welcomes the following new clients this month to our growing roster of customers:
  • The Daily News

  • Royal India

  • 2 New Lists from Statlistics

Mike's Favorite Links:

Some interesting links...

Bellstrike.com - Instant websites for non-profits. It can be tough for a small nonprofit to maintain a great website with online fundraising. Bellstrike can help.

Fathmapp.com - If you like to keep track of your daily life, meet a new friend called Fathm. Fathm records whatever you want – your activities, your moods, your meals, who you're with – so you can see where your time goes and set goals to get more out of it.

A+ FlashCards -  The most efficient way to create and memorize new words, idioms, terms or any other types of information!
Learn the efficient way!

Nbr.com - For 30 years, Nightly Business Report has provided business news in a fast-paced format. Check out their website.

Alerts.com - The information you want when & where you want it. Choose items of interest & this site will send news and information to you by email or text messages. 

Work Samples:

Did you know Talon offers the following services? 

Click on the links below to see samples.

Newsletter Archives:

Click here if you wish to see past newsletters.  

Click on These Links to Learn More About Talon:

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