Welcome to the Talon Mailing & Marketing February 2012 Newsletter.
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Postal Service Launches '2nd Ounce Free'
High-volume commercial mailers spoke, and
the Postal Service listened. Effective immediately, businesses mailing
First-Class Mail automation, presort letters using "2nd Ounce Free"
pricing can mail letters weighing up to 2 ounces at the 1-ounce postage
First-Class Mail automation, presort letters
are primarily generated by commercial mailers of bills and statements --
or transaction mail. 2nd Ounce Free pricing will provide these customers
with greater value from their transaction mailings by letting them include
an additional ounce that can be used for operational or marketing purposes
at no additional cost.
"With 2nd Ounce Free, companies have greater flexibility to offset mailing
center costs by including additional promotional offers with bills,
invoices and statements," said Gary Reblin, vice president, Domestic
Products. "2nd Ounce Free also provides business mailers with the option
of using higher quality paper stock or larger envelopes to create greater
Bills and statements delivered via First-Class Mail are opened more than
95 percent of the time and, on average, the receiver spends two to three
minutes with each piece. "This makes transaction mail a highly
effective medium for target marketing," said Reblin.
An integral part of the overall commitment from the Postal Service to add
value to the mail, 2nd Ounce Free is not a limited time promotion, but a
new price for First-Class Mail presort, automation letters. 2nd Ounce Free
does not apply to single-piece letters mailed by consumers.
"No registration is required, no annual minimum thresholds apply, and no
payment rebates are needed, since 2nd Ounce Free pricing is offered
upfront," said Reblin.
2nd Ounce Free can be used to inform, educate and strengthen customer
loyalty by providing additional information, such as announcements,
disclosures and notifications. The extra ounce also can be used to conduct
consumer research with surveys and reply cards.
By combining transaction mail with promotional mail, known in the industry
as transpromo, companies can add more inserts and "onserts" -- totaling up
to 2 ounces -- without incurring additional postage costs. (Onserts are
advertisements or promotional offers usually printed at the bottom of
bills or statements.)
"Transpromo is a highly targeted, measurable form of direct mail that
helps companies increase revenue based on an 'opt-in' relationship," said
Reblin. "Customers also can use the free second ounce to sell advertising
space to other marketers, which has the potential to lower the costs of
mailing bills and statements."
Transpromo is often combined with variable data printing (VDP), a form of
on-demand printing that can be used to produce mail pieces that are
personalized to an individual's specific data. "VDP allows marketers to
customize the messages on each mail piece, resulting in more personal and
more effective communication," said Reblin.
Download Talon's Free Postage Software With the Latest
Designed and written by the Talon programming
staff, this software is indispensable if you plan mailings, need to know
the latest postal regulations, or require instant postage estimates.
To download a free copy, click on this link:
Click here to download your
Direct Mail Makes a Lasting Impression
By Philip Glass.
A direct mail campaign will always be
effective as it leaves customers with something physical which they can
look at later rather than an email or text message they can simply delete,
according to one expert.
Tom Emmerson, of Premier Advantage Marketing, told Direct Marketing News
that direct mail provides a much deeper emotional process than other
“Direct Mail is physical and tangible to the brain,” said Mr. Emmerson.
“It gives businesses something beyond the marketing clutter that can
bombard a prospect with a lasting impression not available with email.”
He added that because of the way people read direct mail it seems more
'real' than other marketing communications.
A recent study by Epsilon highlighted that people like receiving direct
mail messages as they feel they are bombarded by too many emails.
However, marketers need to be careful to employ good data management and
carefully target their messages rather than just sending out hundreds of
messages which will be ignored.
Talon has great seats for you to win.
are giving away a pair of tickets to see the New York Islanders! To
win, be the first telephone caller (please don’t hit reply or
email). Voice mail messages count so it's fine to leave a voice mail.
Call Michael Borkan at 631-667-5500 x 11.
Saturday February 18th, 7:00PM.
Islanders vs. the Carolina Hurricanes
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U.S. Postal Service Launches '2nd Ounce Free'
Download Talon's Free Postage Software With the Latest Rates
Direct Mail Makes a Lasting Impression
Mike Borkan's Links - Web sites you probably
View Samples of Our Work
Direct Mail Humor!
Talon welcomes the following new clients this month to our growing roster
Mike's Favorite Links:
Some interesting links...
Bellstrike.com - Instant websites for
non-profits. It can be tough for a small nonprofit to maintain a great
website with online fundraising. Bellstrike can help.
Fathmapp.com - If you like to keep track
of your daily life, meet a new friend called Fathm. Fathm records whatever
you want – your activities, your moods, your meals, who you're with – so
you can see where your time goes and set goals to get more out of it.
A+ FlashCards - The most efficient way to create and memorize
new words, idioms, terms or any other types of information!
Learn the efficient way!
Nbr.com - For 30
years, Nightly Business Report has provided business news in a fast-paced
format. Check out their website.
Alerts.com - The
information you want when & where you want it. Choose items of interest &
this site will send news and information to you by email or text messages.
Did you know Talon offers the following services?
Click on the links below to see samples.
Click here if you wish to see past newsletters.
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