Welcome to the Talon Mailing & Marketing March 2009 Newsletter:
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Print vs. Email Newsletters: Six Reasons
You Shouldn't Only Do An Email Version.
With everyone bombarded by email overload, do
you really think your e-mail blasts are being read?
A Nielsen Norman Group Report revealed that the typical email newsletter
gets 51 seconds of your reader's time.
That was three years ago. Today, many say its closer to 26 seconds. And,
that's if your email newsletter is even opened.
You're Not as Popular as You Think:
While you believe YOUR e-mail newsletters are special and opened like gifts on
Christmas morning, remember this: Dozens of emails are routinely wiped out
daily in one swoop with the push of the delete key.
Even if the reader recognizes your name, you can be expunged just because
they're having a busy day or your email got caught in a large block of
Now, I'm not suggesting that you stop doing email newsletters. In fact, I
advise you to do an email newsletter on a weekly basis. But, I also
suggest doing a monthly print newsletter.
6 Ways Print Newsletters Beat Email Newsletters – And Why They Need to Be
Part of Your Marketing Mix:
1. Printed mail gets delivered – It's never blocked or caught in spam
filters. Faulty connections, email authentication and webmail service
idiosyncrasies are not issues. And, you have no worries about connection
2. Print newsletters have more perceived value – Think about it: How many
companies are willing to do this? Your clients aren't stupid. They
understand the energy, cost and time required to send them a great
newsletter every month. It will get their immediate attention.
3. Print newsletters let you use unlimited amount of images – A picture
really is worth a thousand words. Print newsletters are not shackled by
bandwidth. That means you can use a variety of text, graphics and
formatting styles to capture the interest of your clients.
4. Print newsletters are sticky - Print newsletters have great 'hang-time'.
Not only are they likely to be read from start to finish, they usually get
passed around. Hand-along readership can be as high as four-to-one. Talk
about free marketing!
5. Print newsletters offer convenient and comfortable reading - Printed
newsletters are much easier on the eyes. Reading articles of any length on
a computer screen is uncomfortable and often inconvenient. Plus, a print
newsletter allows you to mark sections you find interesting, take it to
work and leave it there to be picked up by workmates.
6. Print newsletters stand out and get noticed
– By using color, logos and
a familiar return address, a print newsletter is easy to spot. With an
inbox filled with subject lines, every message looks the same.
Here's Your Best Bet:
Make no mistake. There is a place for electronic communication with your
customers. Websites and email are an important part of any business.
But the hands down best choice for keeping customers and getting more
referrals and building relationships is to include print newsletters
within your marketing mix
You can even offer your customers a choice. They will see that you really
care about what they want, not just what you are willing to provide for
And that's what relationship marketing is all about, isn't it?
Print Newsletter Marketing Expert David Gruttadaurio was tired of wasting
money on marketing that didn't work. So he searched for a marketing tool
that would give him more clients for his cleaning business. Then he found
newsletter marketing! Through print newsletters he was able to triple his
sales. Now, discover how he got and retained more clients with his FREE
"Profit Exploding Newsletter Secrets Report" at http://www.NewslettersMadeForYou.com.
Some Consumers Are Ready For Good Times.
By Richard H. Levey, Direct Magazine.
Conventional wisdom has it that most consumers
will limit their spending even after the economy rebounds. But that's not
necessarily the case, judging from a new study by Acxiom Corp.
On the contrary, 36% of all shoppers are labeled “potential
rebounders,” meaning they'll open their wallets when they see improvement,
Another 46% are in the “status quo” category - they're reluctant to change
their behavior from what it is right now. And 18% are “digging in”: Don't
expect orders from them anytime soon.
Each of these classifications has further subgroups. For example, the
potential rebounders includes one Acxiom calls “it's my life.” Unlike
“savvy spenders” or people in the “protecting the dream” subsets, these
consumers are responsive to direct marketing, especially direct mail and
e-mail. And they make up around 12% of the total consumer population.
Who are they? They tend to be affluent younger adults with few financial
obligations like kids.
Price is not a priority for them. But they're opportunistic, and will
search for low costs.
In addition, they value communication via direct mail, e-mail and new
media more than people in any of the other subgroups. And they're as
responsive as anyone else to mass media, word of mouth and couponing.
People in this segment search online for information on home improvement,
food and groceries, home décor and jewelry, and are less likely to
research apparel, furniture and sporting goods. They visit online shops
hosted by category killers like those in comScore's top 15 most-visited
What does this mean for marketers? Anyone wishing to engage this group
should provide messaging that reflects stability and reliability in
addition to value-based pricing.
Win Islander Tickets!
are giving away two tickets to see the New York Islanders. These
seats are center ice and offer the best view in the house!
To win, be the first telephone caller (please don't hit reply or email). Call
Michael Borkan at 631-667-5500 x 11.
Voice Mail messages count so it's fine to leave a voice mail.
The game details:
Islanders vs. The N.J. Devils - Day Game!
Saturday March 7th, 2009 2PM.
Do you know of
anyone else who would be interested in receiving our newsletter?
Please let us know by email:
To learn more about our company, please visit our web site:
www.talon.com or contact Michael Borkan at (631) 667-5500 x 11.
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Talon Mailing & Marketing Newsletter please
Print vs. Email Newsletters: Six Reasons Why You Should Not Just Do Email.
Some Consumers Are Ready For Good Times.
Islander Ticket Giveaway!
Mike Borkan's Links - Websites you probably
View Samples of our work.
Talon welcomes the following new clients this month to our growing
roster of customers:
Mike's Favorite Links:
Some interesting links...
plinky.com - Plinky is a service that
makes it easy for you to create inspired content on the web.
Great site! Find out when your favorite clothing brands go
on sale in your size!
Want justice! The Rip Off Report allows you a central place to enter
complaints about companies and individuals who are ripping people off.
Unigo.com - A great site
when evaluationg colleges. Learn what they're really like from
actual students. Reviews, videos, and photos.
Digg.com - is a place for
people to discover and share content from anywhere on the web. From the
biggest online destinations to the most obscure blog.
Did you know Talon offers the following services?
Click on the links below to see samples.
Click here if you wish to see old newsletters.
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