Welcome to the Talon Mailing & Marketing April Newsletter:


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The U.S. Post Office is Developing New Barcode Technology to Help Mailers.

by Michael Borkan


New barcode technology will enable business mailers to track millions of pieces of mail and to easily request special services such as address correction and confirmation of delivery.The new technology will also enable the Postal Service to process and deliver mail faster and more efficiently.


Postal officials last month announced that the next generation of barcode technology used to sort and track mail will be featured at the mailing industry's trade show, The National Postal Forum, in Orlando, Fla., April 2-5, 2006.


The new technology, currently being called a four-state barcode, will enable business mailers to track millions of pieces of mail and to easily request special services such as address correction and confirmation of delivery.The new technology will also enable the Postal Service to process and deliver mail more faster and more efficiently.


"Right now, a piece of mail can have several barcodes on the envelope," said Charlie Bravo, the Postal Service's senior vice president of intelligent mail and address quality."But because the four-state barcode can hold up to three times more information than other kinds of postal barcodes, only one barcode will be needed on a mail piece," added Bravo."This will make it easier for our customers to do business with us as well as make the mail a more valuable business tool by freeing up space on the envelope for marketing messages."


Postal Service representatives will explain the features of the new barcode at the National Postal Forum -- to be held at Orlando's Gaylord Palms Resort and Convention Center -- through exhibits, consultation, and business sessions.These sessions include "Using Intelligent Mail Services to Drive Business Results" and "Confirm Service: Using Barcode Technology to Maximize Effectiveness and Minimize Cost."Dates, times, and room numbers of these and other National Postal Forum business sessions can be found at www.npf.org.


How to prepare for the new barcodes:


No need to worry about the new barcode system, learning curves or if our addressing machinery can create the barcodes to take advantage of the new service.Talon will continue to monitor specifics about the new technology and postal policies to make sure we are able to offer our clients all the benefits and efficiencies as soon as they become available.Look for further details about the new barcode system in future newsletters.


Study Finds Direct Sales Has Increased 80% During the Last Ten Years.


Direct sales increased nearly 80% from 1994 to 2004, from 16.6 billion to 29.7 billion, according to the Direct Selling Association.The association is a trade organization made up of companies that manufacture and distribute goods and services sold directly to consumers.


Currently, the largest categories of product sales are personal care products ($9.2 billion), home/family care ($9.1 billion), and wellness products ($4.8 billion).


It's easy to see why direct sales has increased."It's become an increasingly more popular way to shop," said Amy Robinson, director of communications and media relations, for the Direct Selling Association.She added that "On the financial side, direct selling has low overhead, robust cash flow and there's little need for an advertising budget because that's what your sellers are doing for you".


At the same time, consumers are having increased frustration with traditional retail shopping."If you go to a store, but aren't exactly sure what you want or how to choose, it is becoming more and more likely that you'll have some level of difficulty finding a knowledgeable salesperson to assist you," Robinson said. "Even if you can find a clerk, the likelihood that they will have in-depth knowledge about the product ... is extremely low."


Many traditional retailers have started their own direct selling subsidiaries, including Lillian Vernon with "Celebrations," Jockey with "Jockey Person-to-Person," Jones Apparel Group with "Million Wishes," and the Body Shop with "The Body Shop at Home."


Direct Selling isnít just for the large traditional retailers.The study concluded that there are 13.6 Million independent sellers who received compensation from direct selling.


Win Yankee and Mets Tickets!


We are giving away two tickets to see the New York Yankees and Mets!To win, be the first telephone caller (please donít hit reply or email).Call Michael Borkan at 631-667-5500 x 303.One set per winner.All games will have fantastic seat locations.


  • Friday April 21st, 2006Yankees vs. The Baltimore Orioles 7:05 PM
  • Friday April 7th, 2006Mets vs. The Florida Marlins 7:10 PM



New Clients:

__ __ __ __


Talon would like to welcome the following new clients this month to our growing roster of clients:


†††††††††††††† Mailing Clients

        North Shore Long Island Jewish Health System

        Prima Donna European Designs

        Marian Helpers Center


New Mailing Lists Housed at Talon (we house over 600 mailing lists)

        Bow & Arrow Hunting Magazine

        Gun World Magazine

        Import Racer Magazine


        Martial Arts Legends



Mike's Favorite Links:


Here are some links you probably are not aware of:


        marketwatch.com - Leading provider of the latest business news, financial information and analytical tools.

        theknot.com - Offers a gift registry, bridal gown search, local vendor directory, and wedding etiquette.

        glidedigital.com - Provides online media management.Also features company information, products and news.

        Officepirates.com - Free videos, jokes, rants, posters, e-cards and more!

        Soyouvebeendumped.com - the number one destination for relationship and break-up support and advice.

        Feedster.com - Search engine for RSS feeds, which constantly monitors the world of blogs. Includes an image search.



Work Samples:


Did you know Talon offers the following services?Click on the links below to see samples.


        Color Laser Personalization

        Bulk Email Blasts

        HP High Quality Inkjet (near laser quality)

        Data Entry (from 100 to 100,000 names and addresses)

        Polybag and shrinkwrap services

        Merge/Purge services with comprehensive reports that can instantly be retrieved from the internet



Newsletter Archives:


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Do you know of anyone else who would be interested in receiving our newsletter?Please let us know

by email:†† mb@talon-mailing.com


To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.


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