Talon Mailing & Marketing

561 Acorn Street
Deer Park, NY 11729



Welcome to the Talon Mailing & Marketing April 2007 Newsletter:

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Postage Rate Hike Effective May 14, 2007.

It's been a year and a half since prices have been raised on everything from a standard letter to overnight packages.

The cost of mailing a first class letter is increasing by two cents on May 14th. 

Mailing a letter will cost 2 cents more beginning May 14 under a new rate hike agreed to by the governors of the U.S. Postal Service (USPS).

Under the new rates, postage for postcards will now cost 26 cents (up from 24 cents.) The cost to mail a standard two-ounce, such as a wedding invitation, was the only category to fall from 63 cents to 58 cents.

The USPS Board of Governors delayed until July 15 the implementation of new postage rates for magazines and newspapers to allow time for the publishing industry to update computer software and adjust to the complexity of the PRC-recommended rate structure for periodicals.

Some cost increases have not been finalized.  The postal governors asked the regulatory commission to reconsider some of its proposals, saying the suggested price for sending things like catalogs was too high.

As soon as we have additional information we will be sure to notify our newsletter readers.  

Seven Reasons Why Blogging Should Be Part Of Your Marketing Effort.

By: Jim Estill

I started my blog www.jimestill.com 18 months ago as an effort to increase communications with my staff but very quickly realized the power of it with my customers and my suppliers.

Now I consider my blog to be an integral part of my marketing efforts.

As an active blogger I have come up with seven reasons blogging should be part of any marketing program.

1. Blogs increase communication.   Anytime you increase communication, you increase profile and sales.

2. Although blogs have been around for awhile, they are still new and topical. People who see that you have a blog will think you are more leading edge. Even if you do not sell technology products, it helps.

3. Owning a blog is like owning a media. Similar to a newspaper, magazine, or a radio station. The advantage of owning a media is that you can say whatever you want where all other media tend to filter what you have to say.

4. You noticed that I said a blog should only part of a marketing program. Blogs on their own tend not to get much readership, rather they have to be crossed promoted so you need to put it on your email tag line, your website, your business cards, etc. People who see your blog address in another media are likely to come to it.

5. Blogging like writing tends to make you an expert. People tend to believe what they read. For this reason you donít want your blog to be totally self-promotional. Add value. Provide information that helps your customer, amuses them, teaches them etc.

6. A blog should have an angle. People donít want to log on and hear some promotional material about you and your company. They want to hear something that is a bit edgy, interesting, humorous, and resonates with them. Although you own a media, you still are in competition with all of the other media available. In my case, I have chosen Time Leadership/CEO as the title of my blog and I blog about personal self-development with a focus on time management and efficiency.

7. Blogging will often get picked up by other media and this added press can help you sell. For example, because I blog I have been featured twice in the Globe and Mail and once in Forbes magazine, as well as in our industry trade journals. I have also had many speaking engagements as a direct result of my blog.

Blogging doesnít need to be technically intimidating. Anyone can set up a blog in five minutes. My suggestion is to get an experienced blogger to show you how to start. Or ask your kids.

Blogging is not for everyone. If you want to blog, you need to be willing to dedicate some time and you must enjoy writing. Because I blog about efficiency, I spend a lot of time focusing on my blogging efficiency and I spend less than 20 minutes on each of my blog entries. I do four or five a week; so I spend less than two hours a week on my blog.

I have received some direct sales as a result of my blog. I know from the feedback I have received that many of my customers and suppliers read it.

Blogging is one part of the marketing program

About The Author

Jim Estill started his business from the trunk of his car and grew into to $375 Million in sales before selling it to SYNNEX. He is now CEO of SYNNEX Canada a $1 Billion computer wholesaler. He is a regular blogger at
www. imestill.com.

Win Yankee and Mets Tickets!

We are giving away two tickets to see the New York Yankees and Mets!  To win, be the first telephone caller (please donít hit reply or email).  Call Michael Borkan at 631-667-5500 x 303.  One set per winner.  All games will have fantastic seat locations. 

  • Saturday April 7th Yankees vs. The Baltimore Orioles 1:05 PM.
  • Saturday April 14th 2007 Mets vs. The Washington Nationals. 1:10 PM.

Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know by email:  mb@talon-mailing.com

To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.

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In this Issue:

Postage Rate Hike Effective May 14, 2007.

7 Reasons Why Blogging Should Be Part Of Your Marketing Effort.

Yankee & Mets Ticket Giveaways!

New Clients

Mike Borkan's Links - Websites you probably haven't seen.

View Samples of our work.

Newsletter Archives

New Clients:

Talon welcomes the following new clients this month to our growing roster of customers:

  • Anti-Defamation League

  • JA&K Marketing

  • Specialty Cruises International

  • Alterama - Hedge Funds

Mike's Favorite Links:

Some interesting links...

rememberthemilk.com - Free! A great way  to manage your tasks. Never forget the milk. 

wink.com - A free people search engine. Find people worldwide.

votefortheworst.com - Encourages people to vote for the worst American Idol contestants to really shake things up on the show.

Work Samples:

Did you know Talon offers the following services? 

Click on the links below to see samples.

Newsletters Archives:

Click here if you wish to see old newsletters. 

Click on these Links to Learn More About Talon:

The Tour


Our Services

List Rentals

Postage Rates


Archived Newsletters

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