Talon Mailing & Marketing, Inc.

561 Acorn Street, Deer Park, NY 11729

(631) 667-5500


Welcome to the Talon Mailing & Marketing May Newsletter:


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Talon Adds New Printing Services To Our Growing Line of Products.


Clients can save time and money by having their printing projects produced at our facility.


Talon and our sister company Greater Data & Mailing recently purchased CEM Printing. CEM is a local printing company that has been in business for twenty-five years. The acquisition which took place in March includes printing equipment and the hiring of CEM employees. The employees and equipment have been moved into our existing facility.


CEM Printing founder and President, Ron Radford has joined our company. With Ron overseeing the printing operation there has been a seamless integration.


For two years Talon has offered in-house digital printing and with the acquisition of CEM printing we now offer a full range of printing services.


Our in-house services include:


Our new presses produce up to 4 color (full photographic imaging) on both sides of paper.


If you are already working with Talon then have us price the printing portion of your project. In the surprising event that we can't save your organization money then what have you lost by having us price the project? If we can lower or match your printing costs you will also save time and trucking costs since your project will be produced at one facility.



Why Almost Every Major Green Group Uses Direct Mail.


Almost every major environmental and consumer organization uses direct mail to raise money, gain members, promote causes and distribute information. Larger groups send out tens of millions of items annually.


When asked if Greenpeace was contributing to the nation's environmental problems because the group uses direct mail, Peter Bahouth, a former Greenpeace executive director, once told ABC News that "accusing environmental groups of paper pollution is a bit like saying that we need to get the ambulances off the street because they're loud."


You can check for yourself by looking at the IRS Form 990 which most non-profit organizations are required to make available to the public. More than 800,000 non-profit groups are listed at GuideStar.org, and many post their Form 990s for public review.


Why do major ecology groups all use the mails? Just take a look at mail and the waste stream.


How much garbage is produced each year?


According to the latest-available figures from the Environmental Protection Agency, the United States produces 13 billion tons of nonhazardous solid waste each year.


What is municipal solid waste?


In general terms, "municipal solid waste" or "MSW" can be seen as a limited number of items which are part of the overall waste stream. As the EPA explains "MSW -- otherwise known as trash or garbage -- consists of everyday items such as product packaging, grass clippings, furniture, clothing, bottles, food scraps, newspapers, appliances, and batteries."


Does MSW equal all the stuff that goes into local landfills?


No. "Some people assume that 'municipal solid waste' must include everything that is landfilled in Subtitle D landfills." says the EPA, but this is NOT correct. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 25)


Subtitle D of the Resource Conservation and Recovery Act deals with wastes other than the hazardous wastes covered under Subtitle C. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 25)


In fact, landfills actually include far more than MSW. "It has been common practice," says the EPA, "to landfill wastes such as municipal sludges, nonhazardous industrial wastes, residue from automobile salvage operations, and construction and demolition debris along with MSW." (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 25)


But wait a minute. Doesn't the EPA say that the number of landfills has declined substantially during the past decade?


The EPA says two things: "The number of municipal solid waste landfills decreased substantially over the past 10 years, from nearly 8,000 in 1988 to 1,858 in 2001 -- while average landfill size increased. At the national level, capacity does not appear to be a problem, although regional dislocations sometimes occur." (See: Municipal Solid Waste in The United States: 2001 Facts and Figures Executive Summary, page 14)


In other words, older, smaller and less ecology-secure landfills are being replaced with a small number of larger sites which can benefit from new technologies and better management.


The best example of changing landfill numbers occurred in Wisconsin. Between 1986 and 1991 the state closed 850 landfills, opened nine new ones and expanded 12 existing sites. The result? Landfill capacity in the state increased by 44.5 million cubic yards. (See: Landfill Capacity in North America, 1991 Update, National Solid Waste Management Association, table 3, page 4)


You can see where this leads. A scary headline will say "Wisconsin Lost 850 Landfills" but that's plainly not the whole story. A more sensible headline would say, "Wisconsin Loses 850 Landfills, Capacity Grows."


How much MSW is there?


While the overall waste stream consists of some 13 billion tons of nonhazardous materials, MSW is just a small fraction of that amount. In 2001 we generated 229.2 million tons of MSW -- about 1.7 percent of the non-hazardous waste stream. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 1)


So do 229.2 million tons of MSW go into landfills?


No. MSW includes 229.2 million tons of material before recycling and composting. We recycled 51.4 million tons and composted 16.6 million tons of material in 2001, a total of 68 million tons. The amount left to landfill was 161.2 million tons. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 1)


Aren't we landfilling more MSW than ever?


No. MSW generation is down. Recycling and composting are both up. The result is that MSW landfill use has declined.


"In the United States, we generated approximately 229.2 million tons of MSW in 2001-- a decrease of 2.8 million tons from 2000. This is a decrease of 1.2 percent from 2000 to 2001.Excluding composting, the amount of MSW recovered for recycling increased to 51.4 million tons, an increase of 0.2 million tons from 2000. This is a 0.4 percent increase in the tons recycled. The tons recovered for composting rose slightly to 16.6 million tons in 2001, up from 16.5 million tons in 2000. The recovery rate for recycling (including composting) was 29.7 percent in 2001, up from 29.2 percent in 2000." (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 1)


How much MSW is in the form of paper products?


Paper and paperboard products amounted to 81.85 million tons in 2001. However, paper-based products have traditionally had high recovery levels. While the general recovery level for MSW is 29.7 percent, the recovery rate for paper-based products is 44.9 percent. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, pages 1, 7 and 38)


What's the biggest paper-based product found in the waste stream?


Paper-based products are divided into two groups by the EPA: non-durable goods (43.48 million tons) and containers and packaging (38.37 million tons).


Among non-durable goods, newspapers are the largest category at 12.2 million tons. For containers and packaging, the largest category is corrugated boxes at 28.98 million tons. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 38)


How much advertising mail is included within MSW?


Advertising mail totals 5.41 million tons before recycling. However, 1.75 million tons is recycled, a recovery rate of 32.3%. A total of 3.66 million tons is not recovered. (See: Municipal Solid Waste in The United States: 2001 Facts and Figures, EPA, page 38)


So how much of the waste stream is advertising mail?


Using EPA data, as a nation we have 13 billion tons of Subtitle D waste. We also have -- before recovery -- 5.41 million tons of advertising mail. In the worst case, advertising mail thus represents 0.000416 of the waste stream -- about 4/10,000ths. After recycling, of course, the percentage is even lower.


2004 Mail & Jobs Coalition. All Rights Reserved



Win Yankee and Mets Tickets!


Email us three useful links and if you are the first or second responder and we use at least two of the links in our newsletter you win! First Responder gets his choice of games.


Please email your entry to: mb@talon.com





New Clients:


Talon would like to welcome the following new clients this month to our growing roster of clients:


Mailing Clients

       David Allen Marketing

       Classic Auto Marketing

       Prestige Litho


New Mailing Lists Housed at Talon (we house over 600 mailing lists)

       IBM e-Server Magazine


       Lamaze Magazine

       Integrated Solutions for Retailers Magazine



Mike's Favorite Links:


Here are some links you probably are not aware of:




Work Samples:


Did you know Talon offers the following services? Click on the links below to see samples.


        Color Laser Personalization

        Bulk Email Blasts

        HP High Quality Inkjet (near laser quality)

        Data Entry (from 100 to 100,000 names and addresses)

        Polybag and shrinkwrap services

        Merge/Purge services with comprehensive reports that can instantly be retrieved from the internet



Newsletter Archives:


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by email: mb@talon.com


To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.