Welcome to the Talon Mailing & Marketing May Newsletter:


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How To Get Your Package To Stand Out.

By Michael Borkan.


When there is a pile of mail in your recipient’s hand, sometimes, the best list, sent to the best prospect, with great written copy still won’t get open.  Here's an idea to break through the clutter.


For years readers of our newsletter have known how important good copy and choosing the right mailing lists are for the success of a direct mail promotion.  We have presented many articles on these subjects, written by some of the best, brightest and experienced direct marketers in our industry.  For a comprehensive list of all articles that have appeared in this newsletter, see our archive section below. 


Sometimes the best list, sent to the best prospect, with great written copy still won’t get open; especially when there is a pile of mail in the recipient’s hand.


Below you will find a package we recently mailed for the NFL Network that breaks through the clutter.  This package had an outstanding design that was sure to capture the interest of the recipient and get opened.   The objective of the mailing (sent to Media Buyers) was to send an Invitation and a High-End Access Pass for the NFL Network's Inaugural “Upfront Event.”


Beginning with the 2006 season, the NFL Network will broadcast eight prime time regular season NFL games.  Since NFL games are some of the most highly watched television programs, the “Upfront Event” is an exiting and lavish gathering where  Media Buyers meet with NFL executives to discuss and plan upfront media buying.

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Pictured Above: Front and back of the mailing piece, enclosed in a see-thru heavy duty pouch.

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Pictured Above: Front and back of the inside envelope.

Pictured Above: Inside showing date and location and the VIP Pass needed for admission.


Why It's a Good Idea to Call Talon Before You Start Planning For Your Mailing.


Here's how to prevent all kinds of problems with your mailing.


You can prevent problems that can significantly increase postage costs or increase postal delivery times.  All you need to do is call Talon before planning a mailing and before you have the materials printed. 


You can send us samples, or if it’s more convenient, send us electronic artwork.  Talon will examine the size and paper properties,  the mailing piece colors and many other factors to make sure your project conforms to postal guidelines.


We will ensure the materials are within proper specifications for production machinery too.  That means your piece will look great, run through the postal system properly, and you pay the lowest automation-discounted postage rates.

Charity Auction Event to Help Long Island Family.

Giant Sports Memorabilia Auction, Tuesday May 23rd at Maxwell & Dunne’s in Plainview.


A few weeks ago Robert Imbrogno, husband to Janice Imbrogno, and father to three children, James, 11, Matthew, 8 and Nicole, 5 passed away after a long battle with pancreatic cancer. 


Long time friend and neighbor to the Imbrogno family, Dominick Magliaro has pledged to help.  Dominick works in the sports industry and was a Vice President at Upper Deck Sports.  Upper Deck is one of the largest sports companies in the world.  With his many contacts, Dominick has assembled an impressive offering of sports memorabilia for the auction.  Every penny raised from this auction will benefit the Imbrogno family. 


For this event, Dominick has received donations from the NFL, Major League Baseball, Current and former Athletes,  Agents, and Sports Companies, not to mention some of his own prized items he has received over the years.


Dominick's long-time friend, John Carraciolo, partner at the Morey Organization has arranged for the event to take place at Maxwell and Dunne's steakhouse located on 1600 Round Swamp Rd in Plainview, NY.  The Auction will take place on Tuesday, May 23rd, starting at 6PM and ending around 9PM.


Some of the many items to be auctioned include:  Signed lithographs, signed baseballs and footballs, signed baseballs jerseys and photographs.  Met and Yankee tickets, Soprano’s memorabilia, vintage baseball cards,  and even a seat from Veterans stadium!  Included are vintage autographs and baseball cards from stars such as Joe DiMaggio and Mickey Mantle. 


Upper Deck has exclusive contracts with some of today's best known athletes so naturally, Dominick is including Upper Deck signed products from Tiger Woods, Michael Jordan, Wayne Gretzky and Lebron James.


For additional information or to donate any item that you may have, please contact Dominick at djmagliaro@yahoo.com or call at 631-277-8140.

Win Yankee and Mets Tickets!


We are giving away two tickets to see the New York Yankees and Mets!  To win, be the first telephone caller (please don’t hit reply or email).  Call Michael Borkan at 631-667-5500 x 303.  One set per winner.  All games will have fantastic seat locations.


  • Thursday May 11th, 2006  Yankees vs. The Boston Red Sox  7:05 PM
  • Sunday May 7th, 2006  Mets vs. The Atlanta Braves 1:10 PM


New Clients:

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Talon would like to welcome the following new clients this month to our growing roster of clients:


               Mailing Clients

·        Village Office Supplies

·        Mothers Work


New Mailing Lists Housed at Talon (we house over 600 mailing lists)

·        5280 Magazine

·        Belden Communications

·        Retail Construction Magazine

·        Brand Packaging Magazine

·        Candy Industry Magazine


Mike's Favorite Links:


Some links you probably are not aware of:


·        blog.marketingprofs.com - A blog and web site by marketing professionals for marketing professionals

·        youtube.com - Share your videos with friends or watch the thousands of videos currently on this site.

·        ask.com - Revamped search engine, alternative to google

·        Times Square Web cam - Big Brother is watching!  Now you can too. 


Work Samples:


Did you know Talon offers the following services?  Click on the links below to see samples.


·        Color Laser Personalization

·        Bulk Email Blasts

·        HP High Quality Inkjet (near laser quality)

·        Data Entry (from 100 to 100,000 names and addresses)

·        Polybag and shrinkwrap services

·        Merge/Purge services with comprehensive reports that can instantly be retrieved from the internet


Newsletter Archives:


Click here if you wish to see old newsletters.  



Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know

 by email:   mb@talon-mailing.com


To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.


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