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Talon Mailing & Marketing
561 Acorn Street
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Welcome to the Talon Mailing & Marketing May 2007 Newsletter: To view this newsletter using your internet browser click here: Talon Makes Saving Money On Mailings Automatic. By: Michael Borkan Talon introduces automatic reporting that estimates additional money our clients can save on upcoming mailing campaigns. Mailers have heard it many times before: Perform various file-clean up procedures and save money on mailings. Who could blame the client if after a while it goes in one ear and out the other? To make matters worse, sometimes in a rush to get a mailing project out the door, the client or mailing service provider will overlook possible ways to save on mailing costs. To help our clients reduce mailing costs and to help them boost their profits, Talon has introduced free automatic reporting that will estimate and report in actual projected dollars how they can save money for each of the services we offer. The best feature of the analysis is that Talon does all the estimating. By factoring in such elements as:
Once the analysis is complete Talon will email the client a report showing the various estimated savings for each service we provide. The client can pick and choose which of the services they want, if any. Sometimes the cost savings is a "no-brainer", other times the reporting can show if a particular service may not offer a substantial savings. Almost every time, each service will result in savings, not to mention helping to make our client's mailing lists cleaner for future projects. Services analyzed include: NCOA, dupe-elimination, deceased suppression, correctional facility suppression, and the DMA's do-not-mail file. Please contact Michael Borkan at (631) 667-5500 if you would like more information on our new automatic reporting. Getting The Most From Postcard Marketing. by: Eric Young One of the most popular forms of direct marketing is the use of postcards to reach your target audience.
Postcard postage is much cheaper than standard first class
postage and the postcards themselves are relatively inexpensive to
produce. However, if your direct mail campaign is not properly planned,
and the postcards are not strategically designed your response rate will
suffer. This article will outline how to effectively plan a direct mail
campaign that will yield favorable results. We are giving away two tickets to see the New York Yankees and Mets! To win, be the first telephone caller (please don’t hit reply or email). Call Michael Borkan at 631-667-5500 x 303. One set per winner. All games will have fantastic seat locations.
Do you know of anyone else who would be interested in receiving our newsletter? Please let us know by email: mb@talon-mailing.com To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303. If you do not wish to receive the Talon Mailing & Marketing Newsletter please click here:
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In this Issue: Talon Makes Saving Money On Mailings Automatic. Getting The Most From Postcard Marketing. Yankee & Mets Ticket Giveaways! Mike Borkan's Links - Websites you probably haven't seen. New Clients: Talon welcomes the following new clients this month to our growing roster of customers:
Some interesting links... Pcdecrapifier.com - This site helps eliminate all the free & useless software that comes with the Windows operating system. Fora.tv - find videos of academic and intellectual talks on a variety of topics Buysafe.com - Investigates online merchants & has approved 3500 of them. Increases buyer confidence by creating a safe, stress-free online shopping environment. Emol.org - scores of movies whose copyrights have expired and are in the public domain. Free downloads. Jossip.com - A celebrity & media Manhattan blog. Hotenough.org - an online dating service for very attractive people. Prospective members must submit pictures and be rated an 8 or higher by people already in the club. Work Samples: Did you know Talon offers the following services? Click on the links below to see samples. Newsletters Archives: Click here if you wish to see old newsletters. Click on these Links to Learn More About Talon: If you do not wish to receive the Talon Mailing & Marketing Newsletter please click here:
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