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Talon Mailing & Marketing
561 Acorn Street |
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Welcome to the Talon Mailing & Marketing May 2008 Newsletter: To view this newsletter using your internet browser click here: A New Generation Of Direct Marketing Ideas And Technologies. Direct Marketing is going through a resurgence. With new ideas and new technologies, direct mail is getting more creative and achieving exciting new one-on-one communications. Don't believe all the hype that direct mail is in decline and going away. A recent survey by the United States Postal Service found that people look forward to seeing what is in their mailboxes and they spend an average of 15 to 30 minutes reading their mail daily. Direct marketers no longer have to "spray and pray" when sending mass-market mailings. Thanks to new technology marketers can focus on specific target audiences or individual interests instead.
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Also changing are the days of the hard sell. Instead of hard sells the creative should focus on
benefits of the products or services.
The University of Alabama Athletic Department scored big with a
personalized direct mail campaign in 2007. Season ticket holders were sent
a postcard with a picture of Bryant-Denny Stadium with their names spelled
out on the field by the Alabama band. The mailer included a custom web
site with the ticket holder's name. When visiting the Web site, in
addition to the band on the field, Alabama cheerleaders held up other
personalized signs.
The University of Alabama was thrilled with the results: Online
renewals doubled over the previous year. And as a bonus, the mailing
recipients purchased more than $50,000 in personalized stadium posters.
JBG Cos., a Washington, D.C.-based real estate developer, used a
multidimensional direct mail campaign to help position a new commercial
office building. Custom publishing is another relatively new format for direct mail marketing. Custom and personalized newspapers or magazines can provide detailed information on a product or service specific to your target audiences interests.
Using an expanded format, along with traditional journalistic editorial
approaches, custom publishing products can entertain, educate and hold
reader's interest. Talon Successfully Launches New 31-Digit Intelligent Barcode. by Michael Borkan. "31-Digit Intelligent Mail Barcodes is like having a GPS system for mail." - John E Potter, Postmaster General.Although the mandatory start date has been pushed back by the Post Office until May 2009 mailers can take advantage of the exciting new features of the Intelligent Barcode immediately. Talon's computer software, laser printers and high speed ink-jet machines have been re-tooled to produce the new barcode. Additionally, Talon has filed the necessary paperwork and the post office has tested and approved our barcode imaging and given us the go-ahead.
The largest possible postage savings is achieved when direct mail pieces are designed for automation discounts. Pieces must conform with postal guidelines and have proper barcodes and sorting techniques. Talon can help you with the design requirements. Automation design and barcodes reduce sorting and delivery time for the post office. The post office passes their reduced processing costs along to mailers, currently valued at about $18 billion. The Postal Service is hoping that by implementing intelligent mail bar codes, there will be an increased value for mail organizations that are shifting some of their promotions to e-mail and Internet ads. The Barcode Breakdown: Eleven of the digits show the destination zip code. Companies will use six to nine digits to identify themselves as the sender and Talon will assign a unique number to each of the mail pieces. The new barcode will also consolidate and eliminate other barcodes used in the past by the postal system. Gone are barcodes that were used for automated sorting and for certified mail. The new barcodes are not just for mail pieces: It will also be on trays, sacks and tubs used to hold mail in postal facilities and on large containers and pallets used for shipping mail. Postal employees using handheld scanners will be able to more quickly place mail in the right truck and the correct destination. Mail handlers will get an electronic alert if the supplied manifest alerts them that mail did not get put on a truck. The mailing industry is looking forward to the new barcode, said John Campo, vice president for postal relations at Pitney Bowes, which specializes in mail technology. "The service that the Post Office provides is not always consistent across the board, and this will allow them to focus on areas of weak performance as compared to their stellar performance," he said. This is the final year the Yankees and Mets will play in their respective stadiums and Talon has great seats for you to win. We are giving away two tickets to see the New York Yankees and Mets! To win, be the first telephone caller (please don’t hit reply or email). Call Michael Borkan at 631-667-5500 x 11. One set per winner. All games will have fantastic seat locations.
Do you know of anyone else who would be interested in receiving our newsletter? Please let us know by email: mb@talon-mailing.com To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 11. If you do not wish to receive the Talon Mailing & Marketing Newsletter please click here:
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In this Issue: A New Generation of Direct Marketing Ideas and Technologies. Talon Successfully Launches New 31-Digit Intelligent Barcode. Yankee & Mets Ticket Giveaway! Mike Borkan's Links - Websites you probably haven't seen. New Clients: ![]() ![]() Talon welcomes the following new clients this month to our growing roster of customers:
Some interesting links... Usnaviguide.com - Accurate, free Zip Code Maps. A must for mailers looking to rent names by zip code. Marketingpower.com - Marketing articles from the American Marketing Association. Businessownersideacafe.com - Small Business Ideas for business: marketing, financing & internet ecommerce. Network with others. Whfoods.com - The world's healthiest foods. Debka.com - A Web site with significant insight on the Middle East. Work Samples: Did you know Talon offers the following services? Click on the links below to see samples. Newsletters Archives: Click here if you wish to see old newsletters. Click on these Links to Learn More About Talon: If you do not wish to receive the Talon Mailing & Marketing Newsletter please click here:
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