Talon Mailing & Marketing

561 Acorn Street
Deer Park, NY 11729



Welcome to the Talon Mailing & Marketing August 2008  Newsletter:

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Talon Introduces Next Day Mailing Services.
By Michael Borkan

Need to be in the mail fast?  Talon can print and mail your project within one business day.

It happens all the time.  Something important happens in your world and you want to tell your clients and prospects about it - Fast.  Really fast.

Now, thanks to new printing technology and Talon's experienced production team, you can email an electronic version of your printed piece to us and we can immediately go to work and make it happen - Fast.  Really fast.

Using the latest digital printing technology Talon can create full-color postcards and self mailers from our inventory of blank paper stock. 

Pictured Above:  Front and back view of a recent rush postcard printed and mailed at Talon.

While postcards and self-mailers are the easiest types of applications to produce in a rush, don't fret if you have a more complicated project such as multiple pieces inserted into an envelope. 

This was the challenge  that a long-time financial client of ours faced recently:  They needed a letter inserted into an envelope and mailed within 24 hours and we were able to accommodate them.  The solution to multiple piece mailings is to store existing materials such as blank letterhead and envelopes at our facility.  By keeping materials at our plant we can print a personalized letter and mail it within 24 hours.

If you don't have letterhead and envelopes at Talon, that's ok too.  We can create letterhead on the fly and we have the ability to print envelopes within a day.

Nine Easy Steps To Direct Mail Success.

Many businesses use direct mail as a method of acquiring new customers. Your mailing piece must be well written to achieve the type of response that will make the effort worthwhile, especially financially, since postage and printing costs make it an expensive method of advertising .

But it works! Well-written direct mail can bring in hundreds and thousands of new customers. Your writing efforts are not merely a cost in constructing a direct mail letter in fact, you can help a company earn substantially more as a result of a successful direct mail campaign.

Effective direct mail creates an image in a clients mind. That vision is primarily one in which the persons life will be enhanced by the purchase of the product or service being advertised. This is your goal: to help the potential customer see how much better things will be because of what you are advertising in the letter.

Here are 9 ways to make a direct mail letter effective.

1. The opening of the letter should be treated with the same reverence as a headline. You have to grab the readers attention quickly and make them want to keep on reading. It may be the outside of the direct mail envelope that starts the process. If its good enough, the person tears open the envelope and begins reading. Then the headline and first paragraph of the letter must create the same effect to keep the person reading.

2. There must be reasons to keep reading, usually in the form of some benefits. Because the person opened the envelope, there is a free offer. Then, when reading the first paragraph, more benefits jump out; the value of the service or product, perhaps. Put in a good benefit with each paragraph and keep the paragraphs short!

3. Do not offer benefits that are not believable. Do not make promises you cannot keep. The idea is not to make people skeptical, but to make them see the tangible benefits that you offer are valid. To this end, be specific. General terms usually provoke disbelief, while actual specifics are shown to have more honest-sounding appeal.

4. Understand the product or service yourself. Would you buy it? If so, why? If you understand why you would buy it, you can set about convincing people using those same thoughts.

5. Use third party affirmations, if available. If it is only your copy, it will not leave as good an impression as the insertion of a few outside quotes from others, testifying to the effectiveness of the product or service.

6. Simplicity sells! Short sentences. Short paragraphs. Easy words. You are not out to win the Pulitzer Prize. You only want individuals to respond to your letter. They will if they understand the benefits of doing so. Keep it simple!

7. Be explicit with your instructions. The letter must not only detail the great benefits, but tell the person exactly what they must do to obtain them. Be specific and make it easy to respond, including a postage-paid card or a toll-free number are usually great methods.

8. Freebies earn responses. Giving something away usually helps the response dramatically.

9. Convince the reader that the product or service being advertised is backed up by a strong company that guarantees the results and benefits detailed in the letter. Readers must be convinced of the authenticity and the ability to back up the strong comments within the letter.

By following these nine simple steps, you can create a profitable direct mail campaign.

Win Yankee and Mets Tickets!  

This is the final year the Yankees and Mets will play in their respective stadiums and Talon has great seats for you to win.

We are giving away two tickets to see the New York Yankees and Mets!  To win, be the first telephone caller (please donít hit reply or email).  Call Michael Borkan at 631-667-5500 x 11.  One set per winner.  All games will have fantastic seat locations. 

  • Saturday August 16th, Yankees vs. The Kansas City Royals 1:05 PM.
  • Thursday Day Game - August 7th Mets vs. The San Diego Padres 12:10 PM.

Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know by email:  mb@talon-mailing.com

To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 11.

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In this Issue:

Talon Introduces Next Day Mailing Services.

Nine Easy Steps To Direct Mail Success.

Yankee & Mets Ticket Giveaway!

New Clients

Mike Borkan's Links - Websites you probably haven't seen.

View Samples of our work.

Newsletter Archives

New Clients:

Talon welcomes the following new clients this month to our growing roster of customers:

  • Millennium Partners

  • Bridgeport Dental Services

  • Eldar

  • AJA Consulting

  • Leo Ingwer

Mike's Favorite Links:

Some interesting links...

PR-Inside.com - a website for the free submission of public relations distribution, news, and press releases. Free Submission Public Relations.

Clickz.com - News & expert advice for the digital marketer.

Webex.com - Cisco's web conferencing & collaboration solutions web site.

Traffic.com - Real time advanced traffic information and news.

Snagfilms.com - watch full-length documentary films for free, and/or take the films with you and put them anywhere on the web.

Internet Movie Database - Movie news, previews, movie encyclopedia and much more.

Work Samples:

Did you know Talon offers the following services? 

Click on the links below to see samples.

Newsletters Archives:

Click here if you wish to see old newsletters. 

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