Talon Mailing & Marketing

561 Acorn Street
Deer Park, NY 11729

(631) 667-5500


Welcome to the Talon Mailing & Marketing August 2011 Newsletter.

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Postcards and Other Formats for Direct Mail

by Anthony Harris

Online entrepreneurs are very much bugged with the concern regarding which of the direct mailing formats harbor the best response. Is it the letter, the self-mailer, or the direct mail postcard?

Actually, it depends. One can never claim that a certain tactic is proven to be the best format for direct mailing. You may find this answer overly irritating but that is the fact. The success of your business depends on the amount of effort that you concert despite the fact that you employ direct mailing. There are a lot other factors that affect the progress of your direct mailing. Direct mail postcards and the rest of the formats cannot guarantee that you can reach out to your customers the easy way and in turn earn income for your business.

The real deal behind the progress of direct mailing is governed by the factors like the people whom you mail, what kind of goods or service that you are offering your leads, the proper timing of when you do the direct mailing, and the creative format that you use. Below are some of the questions that you need to ask yourself of when deciding about the proper format that you will have to employ once again as you engage in direct mailing.

The use of the Letter. Is it required that the sales message must be derived from a certain person by his own name? Is there an issue on the confidentiality and security of the content of the sales message? If these things are the deciding point, then you may opt for the use of the letter contained in an envelope as you direct mail it to the client.

The use of the direct mail postcards. The direct mail postcards are typically used especially when the sales message is simple and brief. The main purpose of the direct mail postcard is to encourage the lead to pay your website a quick visit and eventually make an order.

The use of the self-mailer direct marketing format. If all you need is to include illustrations and print outs in your sales message but you surely want to cut down with the costs, then the self-mailer is likely to work out. The self-mailer is a document that can be mailed even without the use of the envelope and is only folded once by itself and conserved with a tab.

The use of the classic package as a direct mail format. If your sales message will exceed a total of 600 words and if there are specifications on the technical terms or if there are checks and order forms that need to be secured along with the mail, then the classic package can be opted for. The direct mail classic package involves the use of the letter, the mailing envelope, the brochure, the order form, and the business reply card and envelope.

The use of the dimensional mailer. Are your leads the executives in multinational companies who have their own sets of secretaries who take time to screen your sales message? Then making use of the dimensional mailer will be the effective method of letting your sales message reach their desks.

The use of the catalog. If what you sell is a house or a lot that requires you to show your clients the size, shapes, and colors, then the catalog will be the best form of direct mail format to use.

The use of the email. Short and concise sales messages can thus be sent to your avid customers to keep them updated of your marketed products and services.

There are several direct mail techniques that you may adopt aside from the use of the direct mail postcards. You simply have to sort out your resources and decide on which you think will work out the best for you.

It's Never Been Easier to Send Direct Mail

It's now easier for small-business owners to harness the power of direct mail to drive traffic, attract new customers and increase revenue.

That's because the U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists.

"Every Door Direct Mail is ideal for restaurants, doctors' offices, hair salons - or any kind of local business that is not currently using the mail," said Carmi Postmaster Sarah Ballard. "Direct mail has long been a proven advertising tool of choice and now it's easier and less expensive for small businesses to grow using direct mail."

Every Door Direct Mail uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. The mail can be addressed to "Postal Customer," "Residential Customer" or "PO Box holder" and dropped off at a local Post Office. Every Door Direct Mail saves mail preparation time and money and is delivered by local, trusted Postal Service carriers.

Businesses use a simple online tool at www.smp.usps.gov to identify neighborhoods and number of households, prepare mailing documentation and calculate postage. With Every Door Direct Mail, no permits are needed, and there are no special fees.

To teach local businesses about Every Door Direct Mail - including a demonstration of the online tool local Post Offices are holding free Grow Your Business Days seminars throughout the summer.

"Direct mail has strengths other advertising media can't claim - it's personal, tangible, portable, manageable and measurable," Ballard added.

According to the Direct Marketing Association, every $1 spent on direct mail generates $12.57 in sales. For more information about Every Door Direct Mail and Grow Your Business Days seminars, visit www.usps.com/promotions/everydoordirectmail.htm.

The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.

To vist the USPS website, click here: www.uspseverywhere.com.

Post Office to Launch New Website

Effective July 25, 2011, the USPS will be launching a new and improved website designed for users to find what they need more quickly and easily.

The site will feature task-based navigation, "Quick Tools" section, and a number of new or redesigned applications. The web site address will remain www.usps.com, but the site will have a more modern, updated feel with easier and more consistent navigation.

Current users will not need to re-apply for an account, but they will find getting to their frequently used applications much quicker. For new users, the account application will be made a one-page process rather than the current three-page process.

The USPS also will be offering a new website, http://about.usps.com, for information about the USPS. This website will contain information such as structure, history, news, policies and procedures. Some of the most frequently used applications will get a makeover, and there will be new applications available for users.

Win Yankee Tickets!  

Enjoy a great day at Yankee Stadium!

We are giving away two tickets to see the New York Yankees. 

All you have to do to win is be the first telephone caller (please donít hit reply or send an email). Voice mail messages count so it's fine to leave a message.  Call Michael Borkan at (631) 667-5500 x 11.  These tickets are great seats and close to the field! 

  • Wednesday, August 24, 2011.  Yankees vs. Athletics 7:05 PM.

Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know by email:  mb@talon-mailing.com

To learn more about our company, please visit our Web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 11.

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In this Issue:

Postcards and Other Formats for Direct Mail

It's Never Been Easier to Send Direct Mail

Post Office to Launch New Website

Yankees Ticket Giveaway!

New Clients

Mike Borkan's Links - Web sites you probably haven't seen

View Samples of Our Work

Newsletter Archives

Direct Mail Humor!

New Clients:

Talon welcomes the following new clients this month to our growing roster of customers:
  • Jimmy Jack Ministries

  • Freedom Chapel

  • Hercules Corporation

  • Madison Design

  • 4 New Lists from Statlistics

Mike's Favorite Links:

Some interesting links...

SavethePostoffice.com - Provides information about the post office closings and consolidations that are taking place, the historic post office buildings that are being sold off, the efforts people are taking to protect their post offices, and the things citizens can do to save their post office when it ends up on the closure list.

About.me - Lets you quickly build simple and visually elegant splash pages that points visitors to your content from around the web.

LowCarbFriends.com - Very helpful site for low-carb dieters. This site has so much useful information and help and was instrumental in helping me lose 42 pounds since the end of February!

Fitday.com - Get your free online diet journal and start tracking your foods, exercises, weight loss, and goals. Join over 5.1 Million FitDay members using our site to take control of their diet and lose weight.

Demilked.com - A design milking magazine. We milk the world's most creative minds and make you tasty inspiration cocktails by mixing industrial design, technology, concepts, advertising and a little bit of web design.

Work Samples:

Did you know Talon offers the following services? 

Click on the links below to see samples.

Newsletter Archives:

Click here if you wish to see past newsletters. 

Click on These Links to Learn More About Talon:

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