Talon Mailing & Marketing, Inc.
561 Acorn Street, Deer Park, NY 11729
Welcome to the Talon Mailing & Marketing September 2003 Newsletter:
By Michael Borkan
After a rigorous national search and review process, catalog giant Fingerhut appointed Talon as the data processing company that will perform list rental fulfillment and service.
Fingerhut is a famous mail order catalog company selling brand-name Merchandise Electronics, Jewelry, Home Furnishings, Housewares, Home Improvement, Sporting Goods and Apparel through traditional catalogs and the internet.
Talon is no stranger to large and active lists. We house the Palm Inc. buyer list (1.7 million names), Mother's Work (5.4 million), a sports fan list (4.7 million names) and a Retail Smoker file of over 10 million names. We also manage over 100 lists for Primedia Publishing including our industry's own Direct Magazine and Catalog Age. Talon performs up to 100 rentals per day.
The Fingerhut file that Talon put up contains about 5.2 million names, buyers from the last four years.
Before the re-launch millions of names on the Fingerhut file had always been processed for rental in-house. Fingerhut, now under new ownership realizes that the rental market is very demanding. Many different computer media and formats must be available for the multitude of hardware systems running that receive rented lists. Additionally, names that are rented have to be "marked" so later in time mailers can do reorders and not get the same names that they received during previous rentals. Bob Kieffer, Senior Vice President for Fingerhut said "I don't think there are very many companies still doing that these days [running list rental orders themselves] and there was never any thought on our part to do list management inside".
Fingerhut is planning to append overlay enhancements to the file. An overlay enhancement is additional valuable information that can be appended to a name on a mailing list. Overlays will make the file even more targeted and desirable to renters. Planned overlays include Age, Income, number of Children and their ages.
If you are interested in learning more about renting the Fingerhut file please contact Adrea Rubin Management. You can contact Bill Larason, Sales Manager, at 646-487-3792 or email email@example.com.
If you are interested in learning more about having Talon perform list rental, email blasts on the rental files, or the hundred-plus overlays that Talon can append to your mailing list, please contact Michael Borkan at 631-667-5500 x 303.
Last month this newsletter featured an article on new laws and how they can impact you from reaching clients and prospects (see archive section below to review the article). It was reported that restrictions on unsolicited faxes would occur within a month or two.
The Federal Communications Commission (FCC) has decided to hold off on the implementation of these new rules until January 1, 2005.
Unsolicited faxes have been banned since 1992 but there was an exception: unsolicited faxes between parties that had an established business relationship were acceptable. The new rules for 2005 may remove that exception but there is a good chance the rules will be looked at again and possibly revised before 2005.
We'll keep you posted on any developments.
Talon would like to welcome the following new clients this month to our growing roster of clients:
· Dale Pro Audio - Pro Audio & DJ Superstore
· Sunrise Medical Labs - Full service clinical laboratory
New Mailing Lists Housed at Talon (we house over 600 mailing lists)
· Fingerhut - 5 Million Buyers file from this catalog giant
· Ms. Fitness - Subscriber list for this well known fitness magazine for women
· Information Security Magazine - Security Magazine with industry news, insight and analysis
Mike's Favorite Links:
Here are some links you probably are not aware of:
Did you know Talon offers the following services? Click on the links below to see samples.
We are giving away two tickets to the Yankees and Mets! To win be the first telephone caller (please call don't hit reply or email). Call Michael Borkan at 631-667-5500 x 303. One set per winner and you must make arrangements to pick up the tickets. All games will have fantastic seat locations.
Do you know of anyone else who would be interested in receiving our newsletter? Please let us know
by email: firstname.lastname@example.org
To learn more about our company, please visit our web site: www.talonmm.com or contact Michael Borkan at (631) 667-5500 x 303.