Welcome to the Talon Mailing & Marketing October Newsletter:


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Be sure to check the USPS web site for the information on mail service changes in Texas, Louisiana and Mississippi. 


Hurricane Katrina Update:


Remote Access To Personal Mail for Evacuees.

Reported by: Radu Nicolae

Document Command, Inc. and a team of volunteers is launching a free service called Remote Control Mail ™ to help provide continuity of important U.S. Postal Mail to Hurricane Katrina/Rita evacuees and businesses impacted by these storms. Unfortunately, the U.S. Postal Service is unable to accommodate the flood of mail and the geographical extent of Katrina’s damage has led to the largest stockpile of undeliverable mail in history.

Hurricane evacuees and relief workers can gain reliable access to their postal mail (which may include insurance checks, social security checks, FEMA paperwork, medicines, etc.), by using the Remote Control Mail service to securely view their important U.S. mail using a computer located anywhere in the world even though they may lack a permanent mailing address for an extended period of time.

To take advantage of the service, people in the disaster area can sign up to have their mail forwarded to Remote Control Mail where images of their envelopes are scanned in a state-of-the-art, highly-secure, automated document processing facility. Then users simply log onto the Remote Control Mail website to view their electronic accounts and their mail to determine which pieces of mail they would like forwarded to their new location. Or, they could forward mail to multiple, new locations if they are forced to relocate again.

To take advantage of this free service, people in the disaster area can visit: www.katrinamail.com to qualify based on their original address; regular customers can go directly to www.remotecontrolmail.com to establish an account.

People interested in helping to support the disaster mail delivery effort should send an email to relief@remotecontrolmail.com for a list of non-profit groups which are accepting donations. Document Command will match each donation with a waiver of monthly user fees.


How To Clean Your Customer List and Save Money on your Next Mailing - Part II.


By Michael Borkan


Last month we discussed NCOA and how it can pay for itself from one mailing (see archive section below to review the article).  This month we will discuss how to get rid of those “bad addresses” on your mailing list.


Undeliverable Mail - The Two Main Causes:

Anyone who has done a mailing knows no matter how clean a list, there will be undeliverable pieces.  This can be costly when you realize the cost of printing materials, mailing services and postage that went into the promotion.  Here are two reasons why mail is returned and the solutions to remedy these problems:




Recipient moved


Address does not exist

Deliver Sequence File (DSF)



What is DSF?

DSF (Deliver Sequence File) is a database that the United States Post Office has compiled and maintains.  The file contains approximately 140 million records - each and every address in the United States.  The file consists of residential addresses, apartments, businesses and PO boxes.


Talon can help you compare your mailing list to the DSF file.  If an address on your list does not exist on the DSF file then the record gets flagged and you have an undeliverable address.  To improve the DSF success rate Talon will CASS certify your file and perform address correction and standardization before doing a DSF.  This pre-DSF process will fix addresses that have bad information such as a bad zipcode, street or city misspelling.  By performing pre-DSF clean up, Talon will fix records and make some undeliverable addresses deliverable!  Once completed the DSF will be performed and your cost savings can begin!


If you have questions or would like additional information on DSF or NCOA please contact Michael Borkan at 631-667-5500 or by email at mb@talon-mailing.com


Want More Business?  Maybe It's Time to Suit Up.


Proper business attire is making a comeback so save your golf shirts, khaki pants and penny loafers for casual Fridays.


According to Stacy Solow, of Stacy Solow Custom Shirts and Goody's Men's Shop, men and women are returning to the traditional business attire of suits, ties and dresses.


"You see a lot more suits in the airport now," she said, "whereas a year or two ago all you would see were a lot more polo shirts and briefcases."


Solow thinks the blame lies with the dot-com age for casual work attire. She believes business people in these companies were going to work in anything from golf shirts, to jeans and t-shirts.  This poor dress culture remained even after the dot-com bubble bust.


Solow thinks dressing in a casual manner is not good for business.  Business people can be more productive when they are dressed for business. If you dress casual then you will act casual.  When you are dressed properly you feel good about yourself, you have that extra edge.  If you want to be perceived as the best in your business, you must always look your best. 


Stacy Solow, who specializes in designing custom dress shirts for men and women, as well as custom and ready made suits, has noticed a twenty percent increase in custom shirt sales this year.  Solow states, "the shirt is an easy and affordable way of freshening up your existing wardrobe.  People may already have suits in their closet that they haven't paid attention to in the last couple of years, a few new shirts and ties can make an old suit look new, just make sure that the suit is in good condition, still in style, and hopefully still fits."


"We have clients who took a hiatus from buying new clothes because they did not want to be overdressed due to the culture change.  Now we see them coming in to purchase new clothes.  People seem excited to start dressing up again" Solow said.


To learn more about Stacy Solow's custom shirts and Goody's fine line of clothing please contact Stacy at 516-375-4876 or 718-322-1200 or by email at Partini26@aol.com.


Win Islander Tickets!


We are giving away two tickets to see the New York Islanders.  These seats are center ice four rows from the action!  The game is:



To win be the first telephone caller (please call don't hit reply or email).  Call Michael Borkan at 631-667-5500 x 303. 



New Clients:


____ _____ _____

Talon would like to welcome the following new clients this month to our growing roster of clients:


               Mailing Clients

·        New York Islanders

·        Queens Economic Development

·        Funco Promotions

·        Hormel Corporation

·        Antigenix


New Mailing Lists Housed at Talon (we house over 600 mailing lists)

·       Sanmar

·       PCDI

·       Government Executives

·       Capital Source Listees

·       National Journal

·       Plein Air Magazine



Mike's Favorite Links:


Here are some links you probably are not aware of:


  • Hoovers.com - Quick-reference resource for corporate profiles, company news and financials, all free.
  • startupjournal.com - Wall Street Journal site for small-business owners.  Articles and free tools including a searchable database of 15,000 small-businesses for sale.
  • Archive.org -  Lot's of archived information & files including 20,000 concert recordings freely available in public domain. 
  • Can't Afford Gas - Very funny shockwave music video about the high cost of gas.
  • retrocrush.com - Great Pop Culture Site, a lot of content



Work Samples:


Did you know Talon offers the following services?  Click on the links below to see samples.


·        Color Laser Personalization

·        Bulk Email Blasts

·        HP High Quality Inkjet (near laser quality)

·        Data Entry (from 100 to 100,000 names and addresses)

·        Polybag and shrinkwrap services

·        Merge/Purge services with comprehensive reports that can instantly be retrieved from the internet



Newsletter Archives:


Click here if you wish to see old newsletters.  




Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know

 by email:   mb@talon-mailing.com


To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.


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