In this Issue:
In this Issue:
Welcome to the Talon Mailing & Marketing December 2003 Newsletter:
The mailing industry is reporting a very busy holiday season. Direct Mail has received a boost as the economy finally picks up. Also helping to make this year so busy is the fact that postage rates remain unchanged since July 2002, telemarketing is in a free-fall and e-mail response rates have cooled off.
Mail tracking firm US Monitor, New City, NY, has noticed that holiday mail volume is up 5 percent to 10 percent so far, said Paul Ercolino, director of sales.
Talon has never been busier and has stretched our two production shifts to 20 hours a day just to keep up with demand.
Talon has had the privilege of mailing Yankee catalogs for six consecutive years. This year we were awarded the New Jersey Nets and Devils Holiday Catalogs too! (All teams are part of the Yankee/Nets ownership).
Here are some of our other catalogs all mailing in time for the holidays:
Talon Wins Lelands Auctions
Lelands has chosen Talon to perform mailing services for their Sports and Americana Auctions. Lelands is the Top Sports Auction Company in the country and their auctions often make headlines in national newspapers.
Lelands auctions are a unique event, not your every day auction. How unique? Earlier this year Lelands auctioned off the baseball hit by Barry Bonds to establish the single season home run mark of 73. The auction was broadcast live on ESPN. Unlike many items for sale over the internet of questionable authenticity, this ball carried authentication from Major League Baseball.
Talon will be mailing reminders to thousands of Lelands clients about the upcoming auction. The current auction ends December 5, 2003.
Hundreds of rare treasures being offered.
Click on the links below to see a small sampling of some of the items available. Clicking after December 5, 2003 will show the final winning bidding prices.
· Johnny Podres 1955 Brooklyn Dodgers World Series Ring
· The Most Desired Baseball Card on Earth - 1909 T06 Hornus Wagner
· 1932 Autographed and game used Babe Ruth bat
· Willie Mays 1954 Batting Champion Sterling Silver Bat Award
· Lou Gehrig's 1936 Most Valuable Player Watch
Besides sports, Lelands also auctions other incredible memorabilia. Check out these current items:
· John Lennon's personal Grammy Award for "Michelle"
· The Doors First Signed Management Contract
· Marilyn Monroe Handwritten Letter
Talon Employees Joe Daina and Jaime Holland Announce Their Engagement.
Congratulations to Joe Daina and Jaime Holland on their Engagement.
Joe Daina, Talon's Data Processing Manager asked Jaime Holland, our Office Manager for her hand in marriage and much to our surprise she accepted! The wedding is being planned and will happen sometime in 2005.
All of us at Talon are very happy and excited for them and wish them all the happiness in the world!
President & Mrs. Bush to Send 1.5 Million Christmas Cards.
Talon would like to welcome the following new clients this month to our growing roster of clients:
· New Jersey Devils
· New Jersey Nets
· Baseball Plus
· Mutual Engraving & Printing
New Mailing Lists Housed at Talon (we house over 600 mailing lists)
· Business Development Journal
· Quality Digest
· New Credit Card Network
Mike's Favorite Links:
Here are some links you probably are not aware of:
Did you know Talon offers the following services? Click on the links below to see samples.
· Color Laser Personalization
· Bulk Email Blasts
· HP High Quality Inkjet (near laser quality)
· Data Entry (from 100 to 100,000 names and addresses)
· Polybag and shrinkwrap services
· Merge/Purge services with comprehensive reports that can instantly be retrieved from the internet
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To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.