Talon Mailing & Marketing

561 Acorn Street
Deer Park, NY 11729



Welcome to the Talon Mailing & Marketing December 2006 Newsletter:

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With New Equipment Purchases, Talon Produces Record Mail Volume During 4th Quarter.

Talon and our sister company Greater Data & Mailing Recently Purchased New Equipment to Keep Up With Increased Demand. 

The new equipment includes an 8 station inserter - capable of inserting up to 8 inserts into an envelope at speeds of over 5,000 pieces per hour.  Also purchased was an MBO folder capable of slitting, folding and bursting of speeds over 30,000 pieces per hour.

"Talon has more work in house now then we have ever had before" says Joseph Daina, Talon's Data Processing Manager.

The staff has been putting in extra hours and we have been running two and a half shifts just to keep up with an increased demand for mailing services.

The increased work load is not from one specific industry or one type of service.  All  different industries and many of the various services we offer are experiencing increased demand.  These include:

  • Consumer catalogs for the holiday season

  • Business-to-business mailings
  • Not For Profit Mailings focusing on the holiday time and year-end tax deductions.

The following factors may help explain why it's been such a busy 4th quarter:

  • According to the Direct Marketing Association, direct mailers are poised to spend $15 billion more on direct mail this year than they did in 2000.

  • Most consumer telemarketing has been stopped by do not call lists, and governmental legislation.
  • E-mail response rates have cooled off.
  • Postage rates have remained unchanged since January 2006.

Even with the increased work load, our staff is still determined to provide exceptional service.  This week a customer sent us the following note:

"Just a quick note to thank you for the extra work on our jobs.  We have a lot going on and we value your ability to keep up with our needs for precision and volume.  We very much appreciate your passion and commitment to our business."

 Regards.  Kenny  Nova

Consumer Study: Spam More Intrusive Than Direct Mail.

Researchers determined people find spam more intrusive than direct mail because it's harder to get to legitimate and wanted messages.

A U.S. study suggests most people find spam more intrusive and irritating than they do direct mail.

Mariko Morimoto, Assistant Professor of Advertising at the University of Georgia, and study co-author Susan Chang, Assistant Professor of Advertising and Public Relations at the University of Miami, randomly assigned 119 college students to a survey that asked about either spam or direct mail.

On a scale of one to seven, where one is most intrusive and seven is least, students gave spam an average intrusiveness score of 1.93 compared with 4.24 for direct mail. For irritation, the average score was 2.46 for spam compared with 3.87 for direct mail.

The researchers determined people find spam more intrusive than direct mail because it's harder to get to legitimate and wanted messages.

And while spam often contains adult content or other inappropriate material, direct mail pieces often contain potentially useful items, such as sales promotions and easy-to-use coupons. E-mailed coupons must be printed, which is an extra step that consumers would rather not have to take.

The study appears in the fall issue of the Journal of Interactive Advertising.

Copyright 2006 by United Press International.

10 Things You May Not Know About The U.S. Postal Service.

By United States Postal Service

Since 1775, the Postal Service and its predecessor, the Post Office Department, have connected friends, families, neighbors and businesses by mail. It is an independent federal agency that visits more than 144 million homes and businesses every day and is the only service provider delivering to every address in the nation. The Postal Service receives no taxpayer dollars for routine operations, but derives its operating revenues solely from the sale of postage, products and services. With annual revenues of $70 billion, it is the world's leading provider of mailing and delivery services, offering some of the most affordable postage rates in the world.

1. Don't fight Mother Nature this holiday season. Stay inside where it's nice and warm and let the Postal Service pick up and deliver mail. Free package pickup is available from home or office, regardless of the weather. Unlike other shipping companies, there is no fee for the service: usps.com/pickup

2. The Postal Service will deliver more than 10.5 million pounds of mail to military installations around the world, including war zones in Iraq and Afghanistan.

3. Greeting cards, postcards, gift cards from more than 20 national retailers, even year-end letters to family and friends can be created, packaged and mailed through the NetPost suite of services. Hassle free shopping at a time that's convenient to you. Check it out at: usps.com/cardstore.

4. Santa isn't the only one working on Christmas. The Postal Service will deliver Express Mail in most major cities on Dec. 24 and Dec. 25, and mail processing operations are underway 24-hours a day, 365 days a year.

5. Going away for the holidays? Don't worry. Premium Forwarding Service allows you to have all your mail sent to you at your temporary location. Most mail is forwarded once a week by Priority Mail. Find out more at: usps.com/premiumforwarding.

6. Whether it's shipping labels or shipping overseas, the U.S. Postal Service has a solution. And most can be found in the 2006 Holiday Shipping and Mailing Guide, sent to 110 million residential households in America. The guide provides clear, concise information on services, shipping options and Postal Service products, with an emphasis on customer convenience.

7. The Postal Service will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve. On average, the Postal Service processes 670 million pieces of mail every day. On the peak holiday mailing day, Dec. 18, that volume will increase to 900 million pieces of mail, on that one day alone.

8. To move all this mail, the Postal Service will increase air cargo lift of mail by almost 40 percent, hire about 10,000 seasonal workers, and place 210,000 delivery vehicles on roadways. By Dec. 9, the National Operations Center will be staffed around the clock, seven days a week, to monitor and coordinate mail transportation nationwide.

9. More than 4 billion holiday snowflake stamps will be printed this year. Stamps recognizing Kwanzaa, Hanukkah and Eid, as well as the Madonna and Child image, are available during the holiday season.

10. Log on to usps.com and step into a Post Office. Ship a package, arrange a free package pickup, purchase stamps, design and print holiday cards, print postage and shipping labels and order specialty philatelic gift products, all at one convenient site.  

Win Islander Tickets!

We are giving away two tickets to see the New York Islanders.  These seats are center ice, four rows from the action!  The game is:

  • Thursday December 7th, 2006. Islanders vs. The Montreal Canadians 7:30 PM.

Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know by email:  mb@talon-mailing.com

To learn more about our company, please visit our web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 303.

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In this Issue:

With New Equipment Purchases, Talon Produces Record Mail Volume.

Consumer Study: Spam More Intrusive Than Direct Mail.

10 Things You May Not Know About the U.S. Postal Service.

N.Y. Islanders Ticket Giveaway!

New Clients

Mike Borkan's Links - Websites you probably haven't seen.

View Samples of our work.

Newsletter Archives

New Clients:

Talon welcomes the following new clients this month to our growing roster of customers:

Mailing Clients

  • Modell's

  • Eli's Essentials

  • USA Studs

New Mailing Lists (we house over 600 mailing lists)

  • IT Convergence

  • Traditional Woodworking

  • All Media

Mike's Favorite Links:

Some interesting links...

askoxford.com - get answers to questions on English, language, grammar, spelling, quotations, and usage.

charitynavigator.org - Make your donations count.  This independent group evaluates charities financial health & percentage of giving.

Swapthing.com - Swap the things you have for the things you want.

viewdo.com - free instructional videos that can be downloaded.

videojug.com - the ultimate source of video instruction on just about anything imaginable.

Work Samples:

Did you know Talon offers the following services? 

Click on the links below to see samples.

Newsletters Archives:

Click here if you wish to see old newsletters. 

Click on these Links to Learn More About Talon:

The Tour


Our Services

List Rentals

Postage Rates


Archived Newsletters

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