Welcome to the Talon Mailing & Marketing December 2010 Newsletter.
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Five Tips That Could Save Your Direct Mail
By following the five tips below, you can
save your direct mail campaign from disaster.
Are you worried that your direct mail campaign is
stalling? Even though changes may be in store, you are probably closer to
success than you ever imagined possible. By following the five tips below,
you can save your direct mail campaign from disaster, and subsequently use
this marketing strategy to increase sales and profits.
1. Be consistent. It is so important to be consistent with
your marketing efforts. Direct mail is not something you should use one
month, forget about the next, and consider again in the future. Instead,
get on a schedule, regardless of what type of mail you are sending, and
stick to it.
2. Hire a professional. Even
though you may enjoy doing some things on your own, when it comes to
marketing your services with direct mail, it is essential that you hire
professional assistance. A professional can customize a campaign to
suit your exact needs based on their past experience and success.
3. Think outside the box. Every
day, consumers across the country receive loads of junk mail. If you don’t
do something to stand out, your mail has a very good chance of getting
lost in the shuffle. Maybe you should send a sales letter or brochure if
other agents in your area are only utilizing post cards. Or maybe you
should opt for a post card that is unique in its design and presentation.
No matter what, it is important that your direct mail stands out.
4. Stay organized. Your
marketing efforts need to be well organized, regardless of who is in
charge and how many pieces you are sending. Do you know where your mailing
list is located? Do you know which people on your list are past customers
and which ones are prospects? Organization goes together hand-in-hand with
tip number one above. When you are organized it is much easier to be
consistent with your strategy.
5. Track your results. Are you
getting better results from post cards or sales letters? How much money
are you spending on each campaign? Are you losing money, breaking even, or
coming out on top? These are the types of questions that you should be
able to answer. Once you know which type of campaign is working best, you
can then focus your time and money in the right place.
By implementing these five tips, you should notice an improvement in the
overall success and efficiency of your direct mail strategy.
Up Marketing Efforts With Direct Mail
by Janice Jenkins
The weapon of choice of many small businesses
is direct mail marketing because of its versatility and cost
The past decade has seen lots of advancement in terms of
technology. It seems that each year, a new gadget is launched that is designed to
make people’s lives much easier and more interactive. With such fast-paced and
ever evolving lives we have today, everyone has to adapt, especially the
small business industry. Today more than ever businesses have to be more
versatile in their marketing activities. The market has changed a lot. No
longer can you succeed with simple word of mouth marketing. The question
now is, do you have what it takes to succeed?
If you are just starting your business or trying to revamp your current
marketing strategy, then you are in luck. With the recent economic shift and
changes in people’s buying habits, gone are the days when elaborate
marketing campaigns such as TV ads and billboards take up most of the
market share. Today, the weapon of choice of many small businesses is
direct mail marketing because of its versatility and cost effectiveness.
Direct mail marketing includes sales letters, flyers, postcards, and
Sales letters have been around for ages. Early traders were
sending sales letters to merchants and customers hundreds of years ago and
even now, this is one of the best ways to market a business. A well
written sales letter would easily present your case to your prospects.
Here are some guidelines to follow in writing a sales letter:
Write a catchy first paragraph. Admit it - no matter how compelling and
wonderful your letter is, not everyone will read the whole thing. People are
busy. They do not have all day to read letter after letter. So make sure
to put a killer first paragraph in your letter. Immediately present your
benefits in the first two paragraphs so in case readers will not read the
entire letter, they already have an idea about what you have to offer.
Keep it short and simple. One page is enough to present everything you
have to say to your target customers. Do not beat around the bush. Say
what you want to say right away.
Repeat what you offer, ideally at the beginning and end of your letter.
Make sure to present your sales letter with a flyer. In essence, a flyer
is a small booklet or brochure that provides additional information
regarding your product offerings. This is where you can elaborate on your
product specifications with the use of images and graphs.
The most basic type of direct mailing, postcards offer simple yet highly
effective advantages. Because a huge percentage of direct mail pieces do not
get opened, postcard printing offers an effective solution to that.
Essentially, postcards do not need an envelope, allowing recipients to
read everything in a flip of the wrist. This can be an ideal way of
attracting impatient readers. Similarly, postcards are cost effective to
produce, giving you the opportunity to send out several batches of postcards at a regular intervals.
This marketing technique presents business owners the most in-depth way
of presenting their products or services to customers. Brochures are
basically used to represent you when you are not physically present to
introduce your business to potential customers. Done we, a brochure will
act as communication between you and your customers, letting them know
what you can do for them.
About the Author:
Janice Jenkins is a writer for a marketing company in Chicago, IL.
Specializing in marketing research, Janice started writing articles in early 2007 to
impart her knowledge to individuals new to the marketing industry.
Red Ink at the Post Office Demands Change
Wisconsin State Journal
On November 12th, the U.S. Postal Service
announced that it lost $8.5 billion last year. That's billions more than
expected and twice the red ink of the previous year.
It's time for Congress to get serious about stabilizing the Postal Service
without jacking up the price of stamps yet again.
• Let the Postal Service reduce payments of retirees' health insurance
• Grant the Postal Service authority to reduce delivery from six days a
week to five.
• Let the Postal Service close more of its offices and outlets.
• Lift the Postal Service monopoly on letters and mailbox deliveries to
• Allow the service to develop more competitive products.
The service seems to understand its dire situation better than Congress.
It has eliminated more than 100,000 full-time equivalent positions in
"The need for changes to legislation, regulations and labor contracts has
never been more obvious," Postal Service chief financial officer Joe
Corbett said in a statement Friday.
The Postal Service is an independent government agency that receives no
direct subsidies from taxpayers. But its government-granted monopoly on
mailbox deliveries and preferential treatment on interest rates are
indirect subsidies valued at more than $100 million.
When a business is in deep financial trouble, it tightens its belt to
survive. This requires sacrifice from its leaders and workers to maintain
high customer service and sales.
That's what the Postal Service must do, given its steep decline in
personal letters, cards, bills and payments. Those lucrative first-class
mail items, which have long produced more than half of the Postal
Service's revenue, fell by 7 percent last year.
Some critics of advertising mail have called for raising the price on advertising
and other business flyers. Maybe. Yet that's about the only bright spot
for the Postal Service's bottom line. Volumes of advertising mail are actually improving.
The Postal Service now predicts its losses for the coming year will be $6.4
billion. The bleeding can't continue indefinitely.
The new Congress needs to help the Postal Service help itself by removing
restrictions and encouraging more efficiency.
Talon has great seats for you to win.
are giving away a pair of tickets to see the New York Islanders! To
win, be the first telephone caller (please don’t hit reply or
email). Voicemail messages count so it's fine to leave a message.
Call Michael Borkan at 631-667-5500 x 11.
Saturday, December 18th, 7:00 PM.
Islanders vs. Phoenix Coyotes
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Talon Mailing & Marketing Newsletter please
Five Tips That Could Save Your Direct Mail Campaign
Pump Up Marketing Efforts With Direct Mail
More Red Ink at the Post Office Demands Change
Islanders Ticket Giveaway!
Mike Borkan's Links - Web sites you probably
View Samples of Our Work
Direct Mail Fun!
Talon welcomes the following new clients this month to our growing
roster of customers:
Mike's Favorite Links:
Some interesting links...
Google Voice - Enhances the capabilities of your phone, regardless of
which phone or carrier you have - for free. It also gives you one number
that rings you anywhere. You can get online voicemail and
transcribed messages delivered to your email inbox.
statsaholic.com - Great site;
compare any three Web sites to see graphs of the number of visits and other
evernote.com -- Free application.
your ideas, things you like, important notes. You can search by title,
tag, or text. Works with every computer and mobile device.
Instant city data
and demographics. Great application for mailers looking for community
walletpop.com - Check personal
finance news and advice on retirement planning, taxes, mortgages,
investing, and more.
Did you know Talon offers the following services?
Click on the links below to see samples.
Direct Mail Fun!
Feel you're not reaching the best qualified prospects? Talon can help! Call Michael Borkan
at 631-667-5500 x 11 to learn how to increase revenue.
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