Talon Mailing & Marketing

561 Acorn Street
Deer Park, NY 11729

(631) 667-5500


Welcome to the Talon Mailing & Marketing December 2011 Newsletter.

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Talon Announces a Special Referral Promotion

Refer a new client and we'll   take $150 off your next job or send you a $100 gift certificate to your favorite retailer. Your friend will save too, by receiving $150 off their first job.

This promotion is not just for our clients, anyone can use these coupons.   Just recommend Talon and if your associate books a project with us you get to choose your Thank You gift.  We'll take $150.00 off your next job or send you a $100.00 gift certificate to your favorite retailer.

Let your contact know that they will save too.  We have a coupon below for them to save up to $150.00 off their first purchase.

This promotion never ends!  There are no expiration dates and no limits as to how many times you can receive rewards for new client referrals.

Need more than one coupon?  Visit this link to print as many as you need: www.talon-mailing.com/coupon.htm.

Is Your Direct Mail Service Provider the Right Size and Fit?

by Michael Borkan

In today's business world it's more important than ever to find the right fit when working with direct marketing service providers.

Choose a company too big and you could get lost or receive less than ideal service. Pick an organization too small and you could get burnt with late completions or limited services and options.

I'd like to share a story of how Talon was big enough to help a client in need and at the same time the right fit to fulfill an urgent request.

Recently a long-time client of ours had planned for Talon to perform a complicated merge/purge. The data processing and subsequent mailing had been planned for months. To perform the merge/purge, Talon was to receive and process numerous lists, comprising 86 segments from outside companies. The lists and the mailer's house files totaled 1.4 million names, and were to be merged, cleaned, run through the National Change of Address system and then run against the Direct Marketing Association's do not mail file. After performing these steps we would supply our client with final mailing counts. Based upon those counts our client would instruct us how to split the names into various mailing lots, assign keycodes and salutations, upper/lower case and reformat the data. The final step was to send the data electronically to it's final destination for mailing.

Unfortunately, beyond our control, some of the outside lists that were to be used were quite late in getting to us. The merge/purge was due to be completed on a recent Monday and even though the last few lists were finally received by us on the Thursday before the Monday due date, Talon was still on schedule.

Then on Friday we encountered a problem: Our computer programmer, Stephen Ruddy who had been assigned to run and complete this job by Monday had an emergency and learned that he would not be able to work on Monday.

A key employee out of work, or starting a planned vacation before a project is due could be a problem at a smaller company as it may not be possible to have enough coverage of skilled and trained professionals to take their place. This could even be a problem at a larger company since juggling of resources has to be done to complete a job on time. Compounding this problem is the recent difficult economic times: small, medium and large companies are down-sizing so finding enough coverage when key people are out of the office becomes more difficult.

Fortunately, at Talon, we pride ourselves on having a top staff of full time computer programmers who have been with us for at least ten years each. They have been crossed trained to run any job and our documentation on how to run projects and the steps that already have been completed during a job are second to none.

I knew that Talon could easily get this project done by Monday's due date - one business day from when adversity struck. However, it would not be this simple and that's where the "good fit" of this story starts. Although my staff has been crossed trained and we could easily complete the project by Monday, our client feels very comfortable working with Stephen Ruddy on their projects. They feel that Stephen really knows their requirements and together they work on numerous projects throughout the year.

Since I knew how strongly the client felt about Stephen's abilities and his proven track record of being an important "teammate" on past projects, we proposed three choices to our client and told them to pick the solution that worked best for their needs. The choices were:

1) If the client had built an extra day into the mail schedule (which sometimes happens) the job would be completed by Stephen on Tuesday when he returned to the office.

2) If the job had to be completed by Monday afternoon we would have another member of our staff complete the project by the required due date.

3) If the client wanted Stephen to run the job, Stephen was pleased to finish it on Saturday. If you know my staff than you know of their "can-do" philosophy and this option would not come as a surprise to you. Obviously, there would be no overtime charges to the client for this option.

The client greatly appreciated our flexibility and they were most comfortable with option three - completing the project on Saturday.

As Talon promised, the job was completed on Saturday and sent along to it's next destination - right on time.

Talon will continue to make sure we have the experienced staff and depth to get our client's projects completed on time.

If you are not a Talon client and have been frustrated by late projects or concerned with poor customer service or inflexible options perhaps it's time you called us.

Michael Borkan can be reached at 631-667-5500 x 11 should you wish to discuss how Talon might be the right fit.

68 Percent of E-Commerce Sellers to Offer Free Shipping During the 2011 Holiday Season

Free shipping promotions have built tremendous momentum in just one year according to Stamps.com.

In its second annual survey on e-commerce shipping practices, Stamps.com reports that 68 percent of e-commerce sellers are planning to offer free shipping on more products during the 2011 holiday season, up from 53 percent in last year's holiday season.

Further backing the free shipping surge, 54 percent of survey respondents plan to offer the promotion on more than 50 percent of their holiday catalog -- an 11 percent increase from last year's holiday season. In addition, free shipping has proven to increase profits with 52 percent of respondents reporting that their average revenue per order increases by $8 or more.

"Remaining competitive requires online sellers to be aggressive with free shipping," said Stamps.com President and CEO Ken McBride. "With Stamps.com, sellers have unparalleled access to the low-cost shipping services of the USPS, allowing them to offer robust free shipping promotions and grow sales."

Additional significant findings from survey respondents include:

  • 20 percent of e-commerce sellers are able to process and ship orders the same day during the holiday season, displaying a 5 percent decrease from non-holiday periods

  • 66 percent said the customer is 100 percent responsible for shipping costs on returns

  • 82 percent project that at least some of their holiday revenue will come from international purchases, while 11 percent project international sales to account for more than a third of their holiday sales

  • The survey was conducted from October 31 to November 4, 2011 and was sent to current Stamps.com customers who operate an e-commerce store.  

      Ticket Giveaway!   

    Talon has great seats for you to win.

    We are giving away a pair of tickets to see the New York Islanders!  To win, be the first telephone caller (please donít hit reply or email). Voice mail messages count so it's fine to leave a voice mail.   Call Michael Borkan at 631-667-5500 x 11. 

    • Thursday December 8th, 7:00PM.  Islanders vs. Chicago Blackhawks

    Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know by email:  mb@talon-mailing.com

    To learn more about our company, please visit our Web site: www.talon.com or contact Michael Borkan at (631) 667-5500 x 11.

    If you do not wish to receive the Talon Mailing & Marketing Newsletter please click here: 



    In this Issue:

    Talon Announces a Special Referral Promotion

    Is Your Direct Mail Service Provider the Right Size and Fit?

    68 Percent of E-Commerce Sellers to Offer Free Shipping During 2011 Holiday Season

    Ticket Giveaway!

    New Clients

    Mike Borkan's Links - Web sites you probably haven't seen

    View Samples of Our Work

    Newsletter Archives

    Direct Mail Humor!

    New Clients:

    Talon welcomes the following new clients this month to our growing roster of customers:
    • John Theissen Children's Foundation

    • Food For The Poor

    • Pinecrest Institute

    • Irresistible Fashion

    • 3 New Lists from Statlistics

    Mike's Favorite Links:

    Some interesting links...

    Kicksend.com - Lets you send files of any size to any friend or email. It will download and organize your files and is super easy to use.

    Eatery.massivehealth.com - Take photos of your food. This site will provide something much more helpful than calorie counts, they will provide a big-picture breakdown of your habits, including your strengths, weaknesses, and the best places to start making a change.

    Litfy.com - Read all the novels you want, anytime, anywhere, on any device, for free.

    Tastefullyoffensive.com - Tasteful and fun humor.

    Scribeseo.com - A SEO software service that analyzes web pages, blog posts, and online press releases at the click of a button.

    Harvard Business School Elevator Pitch Builder - Helps you create an elevator pitch that describes your background and objectives in two minutes or less.

    Work Samples:

    Did you know Talon offers the following services? 

    Click on the links below to see samples.

    Newsletter Archives:

    Click here if you wish to see past newsletters. 

    Click on These Links to Learn More About Talon:

    The Tour


    Our Services

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    Postage Rates


    Archived Newsletters

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    If you do not wish to receive the Talon Mailing & Marketing Newsletter please click here: