Welcome to the Talon Mailing & Marketing December 2011 Newsletter.
To view this newsletter using your Internet browser click
Announces a Special Referral Promotion
Refer a new client and we'll take $150 off your next job or send you a $100 gift certificate to
your favorite retailer. Your friend will save too, by receiving $150
off their first job.
This promotion is not just for our
clients, anyone can use these coupons. Just recommend
Talon and if your associate books a project with us you get to choose your
Thank You gift. We'll take $150.00 off
your next job or send you a $100.00 gift certificate to your favorite
Let your contact know that they will save too.
We have a coupon below for them to save up to $150.00 off their first
This promotion never ends! There are no expiration
dates and no limits as to how many times you
can receive rewards for new client referrals.
Need more than one coupon?
Visit this link to print as many as you need:
Your Direct Mail Service Provider the Right Size and Fit?
by Michael Borkan
In today's business world it's more important than
ever to find the right fit when working with direct marketing service
Choose a company too big and you could get lost or
receive less than ideal service. Pick an organization too small and you
could get burnt with late completions or limited services and options.
I'd like to share a story of how Talon was big enough to help a client in
need and at the same time the right fit to fulfill an urgent request.
Recently a long-time client of ours had planned for Talon to perform a
complicated merge/purge. The data processing and subsequent mailing had
been planned for months. To perform the merge/purge, Talon was to receive
and process numerous lists, comprising 86 segments from outside
companies. The lists and the mailer's house files totaled 1.4 million
names, and were to be merged, cleaned, run through the National Change of
Address system and then run against the Direct Marketing Association's do
not mail file. After performing these steps we would supply our client
with final mailing counts. Based upon those counts our client would
instruct us how to split the names into various mailing lots, assign
keycodes and salutations, upper/lower case and reformat the data. The
final step was to send the data electronically to it's final destination
Unfortunately, beyond our control, some of the outside lists that were to
be used were quite late in getting to us. The merge/purge was due to be
completed on a recent Monday and even though the last few lists were
finally received by us on the Thursday before the Monday due date, Talon
was still on schedule.
Then on Friday we encountered a problem: Our computer programmer, Stephen
Ruddy who had been assigned to run and complete this job by Monday had an
emergency and learned that he would not be able to work on Monday.
A key employee out of work, or starting a planned vacation before a
project is due could be a problem at a smaller company as it may not be
possible to have enough coverage of skilled and trained professionals to
take their place. This could even be a problem at a larger company since
juggling of resources has to be done to complete a job on time.
Compounding this problem is the recent difficult economic times: small,
medium and large companies are down-sizing so finding enough coverage
when key people are out of the office becomes more difficult.
Fortunately, at Talon, we pride ourselves on having a top staff of full
time computer programmers who have been with us for at least ten years
each. They have been crossed trained to run any job and our documentation
on how to run projects and the steps that already have been completed
during a job are second to none.
I knew that Talon could easily get this project done by Monday's due date
- one business day from when adversity struck. However, it would not be
this simple and that's where the "good fit" of this story starts.
Although my staff has been crossed trained and we could easily complete
the project by Monday, our client feels very comfortable working with
Stephen Ruddy on their projects. They feel that Stephen really knows
their requirements and together they work on numerous projects throughout
Since I knew how strongly the client felt about Stephen's abilities and
his proven track record of being an important "teammate" on past
projects, we proposed three choices to our client and told them to pick
the solution that worked best for their needs. The choices were:
1) If the client had built an extra day into the mail schedule (which
sometimes happens) the job would be completed by Stephen on Tuesday when
he returned to the office.
2) If the job had to be completed by Monday afternoon we would have
another member of our staff complete the project by the required due
3) If the client wanted Stephen to run the job, Stephen was pleased to
finish it on Saturday. If you know my staff than you know of their
"can-do" philosophy and this option would not come as a surprise to you.
Obviously, there would be no overtime charges to the client for this
The client greatly appreciated our flexibility and they were most
comfortable with option three - completing the project on Saturday.
As Talon promised, the job was completed on Saturday and sent along to
it's next destination - right on time.
Talon will continue to make sure we have the experienced staff and depth
to get our client's projects completed on time.
If you are not a Talon client and have been frustrated by late projects
or concerned with poor customer service or inflexible options perhaps
it's time you called us.
Michael Borkan can be reached at 631-667-5500 x 11 should you wish to
discuss how Talon might be the right fit.
Percent of E-Commerce Sellers to Offer Free Shipping During the 2011 Holiday Season
Free shipping promotions have built tremendous
momentum in just one year according to Stamps.com.
In its second annual survey on e-commerce shipping
practices, Stamps.com reports that 68 percent of e-commerce sellers are
planning to offer free shipping on more products during the 2011 holiday
season, up from 53 percent in last year's holiday season.
Further backing the free shipping surge, 54 percent of survey respondents
plan to offer the promotion on more than 50 percent of their holiday
catalog -- an 11 percent increase from last year's holiday season. In
addition, free shipping has proven to increase profits with 52 percent of
respondents reporting that their average revenue per order increases by $8
"Remaining competitive requires online sellers to be aggressive with free
shipping," said Stamps.com President and CEO Ken McBride. "With Stamps.com,
sellers have unparalleled access to the low-cost shipping services of the
USPS, allowing them to offer robust free shipping promotions and grow
Additional significant findings from survey respondents include:
20 percent of e-commerce sellers are able to process and ship orders the
same day during the holiday season, displaying a 5 percent decrease from
66 percent said the customer is 100 percent responsible
for shipping costs on returns
82 percent project that at least some of their holiday
revenue will come from international purchases, while 11 percent project
international sales to account for more than a third of their holiday
The survey was conducted from October 31 to November 4,
2011 and was sent to current Stamps.com customers who operate an e-commerce
Talon has great seats for you to win.
are giving away a pair of tickets to see the New York Islanders! To
win, be the first telephone caller (please donít hit reply or
email). Voice mail messages count so it's fine to leave a voice mail.
Call Michael Borkan at 631-667-5500 x 11.
Thursday December 8th, 7:00PM.
Islanders vs. Chicago Blackhawks
Do you know of
anyone else who would be interested in receiving our newsletter?
Please let us know by email:
To learn more about our company, please visit our Web site:
www.talon.com or contact Michael Borkan at (631) 667-5500 x 11.
If you do not wish to receive the
Talon Mailing & Marketing Newsletter please
Talon Announces a Special Referral Promotion
Is Your Direct Mail Service Provider the Right Size and Fit?
68 Percent of E-Commerce Sellers to Offer Free Shipping During 2011 Holiday Season
Mike Borkan's Links - Web sites you probably
View Samples of Our Work
Direct Mail Humor!
Talon welcomes the following new clients this month to our growing
roster of customers:
Mike's Favorite Links:
Some interesting links...
Kicksend.com - Lets you send files
of any size to any friend or email. It will download and organize your
files and is super easy to use.
Take photos of your food. This site will provide something much more
helpful than calorie counts, they will provide a big-picture breakdown of
your habits, including your strengths, weaknesses, and the best places to
start making a change.
Litfy.com - Read all the novels you want,
anytime, anywhere, on any device, for free.
Tasteful and fun humor.
Scribeseo.com - A SEO software service
that analyzes web pages, blog posts, and online press releases at the
click of a button.
Harvard Business School
Elevator Pitch Builder - Helps you
create an elevator pitch that describes your background and objectives in
two minutes or less.
Did you know Talon offers the following services?
Click on the links below to see samples.
Click here if you wish to see past newsletters.
Click on These Links to Learn
More About Talon:
you do not wish to receive the Talon Mailing & Marketing Newsletter please