Talon Mailing & Marketing, Inc.

561 Acorn Street, Deer Park, NY 11729

(631) 667-5500

 

 

Welcome to the Talon Mailing & Marketing January 2003 Newsletter:

 

Happy New Year!

 

To view this newsletter using your internet browser click here:

 


DEMYSTIFYING PROSPECTING

By Adrian Miller, Adrian Miller Direct Marketing

Prospecting for new business does not have to be a daunting experience.  By following these simple “rules”, success should be yours.  But, no shortcuts.  If you want to succeed, be honest with yourself, and follow these techniques closely.

And remember:  Victory belongs to the most persevering

Napoleon Bonaparte

Make prospecting a commitment that can’t be broken.  Commit to a specific number of hours per week.  Schedule the time (no cheating!)

Remember, in life you miss 100% of the shots you never take (thank you, Wayne Gretzky).  The best time to start…NOW!

Adrian Miller is a "hands-on" sales and customer service skills trainer and consultant who plans, designs and delivers highly interactive, innovative skills training programs that are based on "real-world" selling situations.   You can contact her at:  Adrian Miller Direct Marketing, 43 Park Ave, Port Washington, NY 11050.  Phone: 516-767-9288  Email: info@adrianmiller.com


 

Digital Printing Technology – Story Update:

 

Last month we wrote about our new digital color duplicator and how clients will benefit from this new technology (see the archive section if you missed the story). 

 

This month we would like to share a testimonial from our client, Print International.  They supplied us with pre-printed holiday cards and our task was to image an inside message and a matching return envelope for Print International’s client (non-for-profit Jewelers Charity Fund for Children).  There were 30 different sets of messages and return addresses.  While traditional off-set printing of such small runs is time consuming and costly, it is a perfect job for our duplicator.  We produced the holiday card project for substantially less money than the non-profit spent in previous years. 

 

_____

Pictured: Talon produced small runs of personalized messages on the inside of pre-printed holiday cards.
Next we imaged return-addresses on matching envelopes.



In the interest of space we are including excerpts.  Please contact us if you would like to see the complete letter and job samples. 

 

“It looks like the JCF Holiday Card project is just about done, and I want you to know that I’m really very, very pleased… When I asked you who was the person behind the scenes you told me about Angela – who has certainly earned my personal gratitude.”

 

“Talon generated over 65,000 pieces… the job ran superbly…controlling the counts and overseeing quality, and then trafficking the 122 different parts and marrying up the sets to fulfill orders all the way through the drop shipments – these are the critical steps that make or break a job like this.  There were dozens of ways the project could have gone wrong, but with Angela’s careful attention, we delivered on the needs of our customer without a flaw.”

 

As our client closed his letter, he added One of the nice things about this job is that these cards provide a serious source of revenue for the JCF in its mission to help young children with catastrophic diseases.  Our ability to deliver a good job in a timely manner to the benefactors of the charity will hopefully help the charity and thereby the children even more next year!”

 

Congratulations to our employee Angela on a great job and the recognition she received from our client!

 

 


 

New Clients:

 

Talon would like to welcome the following new clients this month to our growing roster of clients:

 

            Mailing Clients:

·       Meals on Wheels of Central Maryland

·       Rosie’s Place

 

New Mailing Lists Housed at Talon (we house over 500 mailing lists)

·       EBIZQ - The Portal for e-Business Integration

·       Performance Products

·       National Legal Research Group

 


 

Mike’s Favorite Links:

 

Here are some links you probably are not aware of:

 

 


 

Work Samples:

 

Did you know Talon offers the following services?  Click on the links below to see samples.

 

·        Color Laser Personalization

·        Bulk Email Blasts

·        HP High Quality Inkjet (near laser quality)

·        Data Entry (from 100 to 100,000 names and addresses)

·        Polybag and shrinkwrap services

·        Merge/Purge services with comprehensive reports that can instantly be retrieved from the internet

 


 

Newsletter Archives:

 

Click here if you wish to see old newsletters.  

 

 


 

 

Do you know of anyone else who would be interested in receiving our newsletter?  Please let us know

 by email:   mb@talonmm.com

 

 

To learn more about our company, please visit our web site: www.talonmm.com or contact Michael Borkan at (631) 667-5500 x 303.